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Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Philip Kotler
The Holy Spirit never uses guilt or shame to persuade us to give. For that matter, he never persuades us to give in the first place. That's called manipulation, a device employed by a different spirit.
Ron Brackin
Don’t obsess over having the 'latest' version of a product. For there was a time that the previous version was the latest.
Mokokoma Mokhonoana
When you are your authentic self, you fulfill the possibilities that dwell inside your soul.
April WIlliams
Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Loren Weisman
Social media is not just a spoke on the wheel of marketing. It's becoming the way entire bicycles are built.
Ryan Lilly
Your lack of attention to detail is why no one is paying attention to you.Professionalism, Communication & Follow Through Builds Real Success.
Loren Weisman
Marketing should never be just a blunt instrument.
Terry O'Reilly
You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.
Seth Godin
Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.
Ryan Holiday
Key to success is to get connected with more number of users. Digital marketing is the only media to achieve same in less time
InstaUsers
No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.
Auliq-Ice
In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, “Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold.
Neal Stephenson
Pink is female - but why? Are girls any more pink than boys? Are boys any more blue than girls? It's something that has been sold to us, mostly so other things can be sold to us.
David Levithan
aesthetic isn't simply about good design for good design's sake.
Noah Kerner
92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.
Paul M. Rand
I purposely used a pretty cocky, abrasive writing style in Sex and Crime, to stir up some drama. My confrontational style quickly became the talk of the scene. Some of the things I wrote were so inflammatory, people had to vent about it on online forums. So suddenly everyone in the scene was talking about Sex and Crime, just as I had hoped. I enjoyed playing the role of agitator, and people from competing hacking crews didn't even realize that the more they bitched about the things I wrote, the more credibility and notoriety they were adding to my scene mag. Thanks to all the positive as well as negative feedback I was getting, the things I wrote actually mattered. Suddenly I was the most important opinion maker in the scene.
Oliver Markus
This book is all about helping you get your name and message automatically posted online by others.
Ken Poirot
The relentless act of invention and innovation and initiative is the best marketing asset.
Seth Godin
I wonder how Japan's futuristic robot doctors will treat the worst and most widespread disease humanity already has - artificially lowered IQ. Making people stupider makes them buy more stuff – so “How many robots can you afford?” will be the big question of one of the following decades, unless we go back to Communism and produce everything for the sake of it, for free.
Will Advise
When we write from the inside out rather than the outside in, when we write about what most concerns us rather than about what we feel might sell, we often write so well and so persuasively that the market responds to our efforts.
Julia Cameron
When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?
Crystal Black Davis
Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
Anthony Volodkin
You can follow others into mediocrity, or you can create something that will be remembered
Candice Galek
a good product is not the secret to success
Hadi Farnoud
Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.
Laura Busche
Though when at home their countenances varied with the seasons, their market faces all the year round were glowing little fires.
Thomas Hardy
It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong
Derek Thompson
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson
It is an economic fact that predicting the future is most valuable when everybody things you are wrong.
Derek Thompson
Not even the most heavily-armed police state can exert brute force to all of its citizens all of the time. Meme management is so much subtler; the rose-tinted refraction of perceived reality, the contagious fear of threatening alternatives.
Peter Watts
Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.
Zack W. Van
How do you sell emptiness, vulnerability, and nonsuccess?
Richard Rohr
After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.
Günter Grass
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Jonah Berger
For any creative thought to be contagious, it must first be worthy of a sneeze.
Ryan Lilly
These devices only became very popular after all of this technology was hidden behind a red button that did it all
Mark Butje
The latest technologies are often sexy, but beware of solutions that vendors dress up like trollops, unless you're looking for a one-night stand.
Stephen Few
Apart from technological aspects businesses should always have the human value.
Amitav Chowdhury
To live [in the church] at the beck and call of marketing logic is to live in slavery.
Mark Galli
It is only an opportunity if you respond to the opportunity.
Linda Rawson
You are your greatest product and behind every book lies an author who wrote it.
Geraldine Solon
If I were asked to name the deadliest subversive force within capitalism--the single greatest source of its waning morality--I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose--say the exaltation of the public sector--it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions.
Robert L. Hellbroner
Make it so obvious even a computer couldn't be confused.
Jeff Jarvis
Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!
Ted Rubin
Connecting to the outernet was less of a shock this time, as the monitor gave him a sense of distance from it, but it was still annoying. How did these people live with such a system, stalked by advertisements and "free" offers and icons that would take you to another site, unasked-for, the moment you gave them your attention? It was like wending your way through an obstacle course. Perhaps after a while you just learned to tune it all out... or perhaps you could buy programs that did it for you. He would have to design himself one of those before he did any more real work on the outernet, though he suspected that the consumer programs which were stalking him were capable of adapting to anything he could turn out quickly.Advertising: the ultimate predator. He longed for the simplicity of the Gueran network, which simply did what it was supposed to and no more. When had these people lost touch with the fact that the purpose of a network was to facilitate communication, not impede it?
C.S. Friedman
American diversity rarely applies to money and success.
Suzanne Munshower
IT’S THE HOME OF THE FUTURE!! WHERE YOUR SAFTY IS ASSURED, AND YOUR HAPPINESS IS GUARANTEED!!
Jim Dyar
How you bring people into your home is just as important as when they walk through the door. Frame well. #marketing
Richie Norton
Education itself is Marketing--marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt to assess the value of what is being marketed).
Shellen Lubin
Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.
Mokokoma Mokhonoana
Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.
Jim Blasingame
Stories carry things. A lesson or moral. Information or a take-home message.
Jonah Berger
His core business still is self-promotion.
Joe Nocera
One good product is better than many fake goods.
Lailah Gifty Akita
Can these foods [low-fat, vitamin-enriched, etc] even be called "healthy"? Perhaps we should think about it this way: If you cut a batch of pharmaceutical-grade cocaine with chai, you could say with some degree of honesty that it is "healthier," "less addictive," and "now with chai!" But would you say it's "good for you"?
Mark Schatzker
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Bernard Kelvin Clive
You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do
Timothy M. Houston
The viral marketing seeds have already been sown and you can come along with me on this journey...
Ken Poirot
The selling of food matters as much as the food itself… if not more.
Michael Moss
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