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Old marketing was dictation… new marketing is communication. Change from Convince & Convert to Converse & Convert!

Ted Rubin
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Conversation is the Best Content.
Ted Rubin
Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.
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Simplicity IS the new EDLP (every day low price)!
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A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
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Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.
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Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.
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There is no Social Media without Women... it ceases to exist!
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Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
Ted Rubin
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