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Conversation is the Best Content.
Ted Rubin
Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.
Ted Rubin
Simplicity IS the new EDLP (every day low price)!
Ted Rubin
A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
Ted Rubin
Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.
Ted Rubin
Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.
Ted Rubin
There is no Social Media without Women... it ceases to exist!
Ted Rubin
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
Ted Rubin
Network Gives You Reach… Community Gives You Power!
Ted Rubin
Networks Connect... Communities Care!
Ted Rubin
Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!
Ted Rubin
People who Care about their Health, Share about their Health.
Ted Rubin
Make this part of your brand DNA... Tell Your Story In a Way People Will Care.
Ted Rubin
Boomers were the original Millennials.
Ted Rubin
LESS fabrication, MORE facilitation
Ted Rubin
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.
Ted Rubin
I cannot even imagine where I would be today were it not for that handful of friends who have given me so much of themselves, helped me find so much of me, and always been there to support when I needed it most. #BandOfBrothers.
Ted Rubin
Look at your own behaviors and ask yourself, “Would I want to be my friend???
Ted Rubin
REAL trumps PERFECT... because REAL creates TRUST.
Ted Rubin
Listen for “Moments” — and Make it Personal
Ted Rubin
It's about "Moments," not Milestones.
Ted Rubin
If you are only focused on the Money... You risk completely overlooking the People.
Ted Rubin