The Media Quotes

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

Mokokoma Mokhonoana

When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.

A church service starts and ends with a prayer. A magazine starts and ends with an advert.

Mokokoma Mokhonoana

The death of a billionaire is worth more to the media than the lives of a billion poor people.

Mokokoma Mokhonoana