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In pursuing a ‘way,’ Japanese typically move beyond an interest in craftsmanship to a kind of sacred search for the ultimate.
Morinosuke Kawaguchi
For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.
Jason Merkoski
By shaping the menus we pick from, technology hijacks the way we perceive our choices and replaces them with new ones. But the closer we pay attention to the options we’re given, the more we’ll notice when they don’t actually align with our true needs.
Tristan Harris
Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.
Nick Harkaway
Trying to become something in a world where everyone wants to become something is a thing that needs God's programming.
Michael Bassey Johnson
Further, the same Arguments which explode the Notion of Luck, may, on the other side, be useful in some Cases to establish a due comparison between Chance and Design: We may imagine Chance and Design to be, as it were, in Competition with each other, for the production of some sorts of Events, and many calculate what Probability there is, that those Events should be rather be owing to the one than to the other.
Abraham de Moivre
A first-rate story is easily killed by second-rate design.
Mokokoma Mokhonoana
There are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don’t want anything getting in the way of your communication with your readers. You’ve got a message for them, a story to tell, or ideas to spread. That’s what’s important.
Joel Friedlander
I know how you feel. But people can't surpass their true design. Our talents, our gifts. All programmed into us from the start. I know this because since birth... I was made to destroy.
Charles Lee
With an architect as your guide, you canresponsibly stop worrying about what spacessomeone else might want in a house and focus only on those things your house should include.
Kevin Harris
It is ridiculous to lay down to people where a thing should stand, design everything for them from the lavatory pan to the ashtray. On the contrary, I like people to move their furniture so that it suits them (not me!), and it's quite natural (and I approve) when they bring the old pictures and mementos they have come to love into a new interior, irrespective of whether they are good taste or bad.
Adolf Loos
Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.
Kevin McCloud
Things don't always look as they seem. Some stars, for example, look like bright pinholes, but when you get them pegged under a microscope you find you're looking at a globular cluster—a million stars that, to us, presents as a single entity. On a less dramatic note there are triples, like Alpha Centauri, which up close turns out to be a double star and a red dwarf in close proximity. There's an indigenous tribe in Africa that tells of life coming from the second star in Alpha Centauri, the one no one can see without a high-powered observatory telescope. come to think of it, the Greeks, the Aboriginals, and the Plains Indians all lived continents apart and all, independently, looked at the same septuplet knot of the Pleiades and believed them to be seven young girls running away from something that threatened to hurt them.Make of it what you will.
Jodi Picoult
Incessant smiling is one of the deadly tools used by someone whose intent is to make others cry.
Michael Bassey Johnson
The name of a great writer is usually bigger than the title of his book. Both literally and figuratively.
Mokokoma Mokhonoana
When one ponders on the tremendous journey of evolution over the past three billion years or so, the prodigious wealth of structures it has engendered, and the extraordinarily effective teleonomic performances of living beings from bacteria to man, one may well find oneself beginning to doubt again whether all this could conceivably be the product of an enormous lottery presided over by natural selection, blindly picking the rare winners from among numbers drawn at random. [Nevertheless,] a detailed review of the accumulated modern evidence [shows] that this conception alone is compatible with the facts.
Jacques Monod
Let's say you're walking around and you find a watch on the ground. As you examine it, you marvel at the intricately complex interweaving of its parts, a means to an end. Surely you wouldn't think this marvel would have come about by itself. The watch must have a maker. Just as the watch has such complex means to an end, so does nature to a much greater extent. Just look at the complexity of the human eye. Thus we must conclude that nature has a maker too.
William Paley
A design can excel at one challenge only by compromising at others.
Steven Pinker
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough
[Donald] Keene observed [in a book entitled The Pleasures of Japanese Literature, 1988] that the Japanese sense of beauty has long sharply differed from its Western counterpart: it has been dominated by a love of irregularity rather than symmetry, the impermanent rather than the eternal and the simple rather than the ornate. The reason owes nothing to climate or genetics, added Keene, but is the result of the actions of writers, painters and theorists, who had actively shaped the sense of beauty of their nation.Contrary to the Romantic belief that we each settle naturally on a fitting idea of beauty, it seems that our visual and emotional faculties in fact need constant external guidance to help them decide what they should take note of and appreciate. 'Culture' is the word we have assigned to the force that assists us in identifying which of our many sensations we should focus on and apportion value to.
Alain de Botton
The present and the future are about sense-making, about what we as humans value.
Daniel Egger
You were born to journey in the direction of your purpose. Anything that halts your progress is contrary to your design.
Steve Maraboli
Graphic designers judge a cover by its book.
Mokokoma Mokhonoana
Take the expansion rate of the universe, which is fine-tuned to one part in a trillion trillion trillion trillion trillion. That is, if it were changed by one part in either direction--a little faster, a little slower--we could not have a universe that would be capable of supporting life. ~Stephen C. Meyer, PHD~
Lee Strobel
You can invoke neither time nor space nor matter not energy nor the laws of nature to explain the origin of the universe. General relativity points to the need for a cause that transcends those domains. ~Stephen C. Meyer, PHD~
Lee Strobel
Sometimes I hate this place. I mean I really, truly, hate it. It offends my narrow-minded and provincial sensibilities regarding good universe design.
Garon Whited
Or was that fatalism another good move in design space? Did the universe evolve eyes and wings and sense organs and bitter amusement at the prospect of death all the same way?
James S.A. Corey
I simply can’t look into the heavens on a crisp starry night and somehow bring myself to believe that the gaping expanse that engulfs the whole of me is the product of chance happenstance. And neither can I believe that the gaping expanse that rests within me is anything less.
Craig D. Lounsbrough
Ladies, most of you have no idea how beautiful you are. Don't let mean words from an insecure soul blind you from the truth of your beauty. You are beautiful by design... just the way you are.
Steve Maraboli
- It doesn't do anything obvious. But it might be able to do something in here. - Then she touched her hand to her heart. - Beautiful things sometimes do.
Veronica Roth
Theory is relevant to you because it shows you a new, simpler, and more elegant side of computers, which we normally consider to be complicated machines. The best computer designs and applications are conceived with elegance in mind. A theoretical course can heighten your aesthetic sense and help you build more beautiful systems.
Michael Sipser
I am a lifelong lover of form–content interplay, and this book is no exception. As with several of my previous books, I have had the chance to typeset it down to the finest level of detail, and my quest for visual elegance on each page has had countless repercussions on how I phrase my ideas. To some this may sound like the tail wagging the dog, but I think that attention to form improves anyone’s writing. I hope that reading this book not only is stimulating intellectually but also is a pleasant visual experience.
Douglas R. Hofstadter
Design does need more recognition as thinking and problem-solving process, maybe even a strategic differentiator.
Pearl Zhu
With making changes, the difficult part of trying to implement a new way, idea or thought, is getting people to believe the effect of your notion, and have them believe in themselves of adapting to something new.
Anthony Liccione
Never mistake legibility for communication.
David Carson
I always enjoyed studying languages and I learned from my Master that He wanted humans to be called Human Beings to continually remind them that they are really verbs and that their soul purpose is to BE. I think they tend to forget about this, they are so busy being nouns doing things that won't matter tomorrow.
Kate McGahan
Typography is the craft of endowing human language with a durable visual form.
Robert Bringhurst
When the image is new, the world is new.
Gaston Bachelard
The universe and its design is often one of arbitrary horror.
Laird Barron
To say that life is nothing but a property of certain peculiar combinations of atoms is like saying that Shakespeare's Hamlet is nothing but a property of a peculiar combination of letters.
Ernst F. Schumacher
It does wonders for my own psyche to turn envy into inspiration. No matter how successful we become, we're never above that.
Hillman Curtis
With a little heartache; Gone with the time, Are certain memories, Intricately designed.To call & narrate A story of blissful sunshine.
Somya Kedia
Designer of information superhighways need to take the occasional stroll down memory lane.
Geoffrey Bowker
Your life success is well designed by the mental transformation you experience. That mental transformation guides you to construct powerful decisions. You can't live life so well without mental make-ups.
Israelmore Ayivor
God doesn't create imitations, so He designed you naturally. It’s ungratefulness to dream of putting on unnatural self. You have no right to fake God’s design!
Israelmore Ayivor
Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.
Laura Busche
What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
Brands play in an exciting sandbox of symbolic meanings.
Laura Busche
People change, and so do their aspirations, and so should brands.
Laura Busche
Make sure you test your brand story’s recipe with whomever you’re cooking it for.
Laura Busche
Lean brands are the result of continually testing assumptions.
Laura Busche
Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
Products shouldn’t just work well, they must unfold well.
Laura Busche
People relate to people, and if your brand feels like people, they’ll relate to you, too.
Laura Busche
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Laura Busche
Your brand story’s “happily ever after” involves open wallets.
Laura Busche
All human aspirations are opportunities for brands to build relationships.
Laura Busche
I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.
Laura Busche
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