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There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.
David Brier
We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.
David Brier
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
The thing about Web companies is there's always something severely fucked-up. There is always an outage, always lost data, always compromised customer information, always a server going offline. You work with these clugey internal tools and patch together work-arounds to compensate for the half-assed, rushed development, and after a while the fucked-upness of the whole enterprise becomes the status quo. VPs insecure that they're not as in touch as they need to be with conditions on the ground insert themselves into projects midstream and you get serious scope creep. You present to the world this image that you're a buttoned-down tech company with everything in its right place but once you're on the other side of the firewall it looks like triage time in an emergency room, 24/7. Systems break down, laptops go into the blue screen of death, developers miskey a line of code, error messages appear that mean absolutely nothing. The instantaneousness with which you can fix stuff creates a culture that works by the seat of its pants. I swear the whole Web was built by virtue of developers fixing one mistake after another, constantly forced to compensate for the bugginess of their code.
Ryan Boudinot
What’s the best home-based business opportunity in the world today? Without a doubt, it’s network marketing. Like it or hate it, network marketing has created more millionaires than any other industry in history. There’s just one problem — it can be hard if you’re not used to it!
Kevin J. Donaldson
Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!
Kevin J. Donaldson
The bottom-line is, that nothing should affect your bottom-line.
Mamur Mustapha
When you think there is nothing left to improve on, your business dies, for there is no shortage of innovators
Bangambiki Habyarimana
Be persistent, be persistent, they say. But please, do not mistake being a pest for being persistent.
Nike Thaddeus
Our customers are not our competitors. We compete for them, not with them.
T Jay Taylor
In Networking never underestimate anyones connection potential. Sometimes even a small office helper can connect you to the Business Owner !
Sampath K. Iyengar
A person's right to a job is as specious as his boss' right to success in business. There is no right to a minimum wage, just as there is no right to success in self-employment.
Rex Curry
Earning the Right is a commitment to be the sales professional that your customer really needs
Chris Murray
Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.
Suzy Kassem
Take the wrong route sometimes and make fool out of yourself. Laugh at your mess ups because it will all become a funny story one day.
Mahyar Mottahed
Entrepreneurship is all about making life easier for humanity, while money becomes a bye-product.
Auliq-Ice
Business is war and your past clients and customer’s great online reviews are your elite soldiers in battle.
Tom Kenemore
It is easy to launch a project if you have no clue about the cost and schedule.
Gerry Geek
When I was bartering to gain clients, I was self-sabotaging my business. I wasn’t making money, and the promised “exchange of advertising” wasn’t helping to grow my business.
Kim Beasley
Take advantage of losing your job by making it an opportunity to find a better one..
Hassan Choughari
So rich a client having suffered such a messy death was an unsettling embarrassment to Captain Harald Biscay. It was bad for business. He had the murder hushed up immediately, his security staff investigating the matter covertly but thoroughly. Five and a half thousand souls onboard. Five and a half thousand suspects. Three days. So far, nothing. Now it would be taken further by the planetary authorities on the colony world below. A forensic team (cunningly disguised as a cleaning crew) was now rummaging through Smiffs apartment, examining every single particle. He had a feeling -- a strong feeling, about what they were going to find. Somehow, Biscay was of the opinion that this was going to be another contender for the Unsolved Murders show.
Christina Engela
If you don't have paying customers, you have a hobby.
Miles Anthony Smith
It's not everyone that likes RnB, Hippop or Hiplife. However, each of them has their fans. Meaning not everyone will like you as a person, your ideologies or your business.But if you persist and strategically position yourself, then you will attract a segment of the market that loves everything about you.
Oscar Bimpong
People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.
Osayi Emokpae Lasisi
Police internal affairs are in the business of protecting corrupt and incompetent police officers from prosecution due to the extensive range of laws that they have blatantly broken.
Steven Magee
Those who think that you have no BOSS in your own business!Indeed, you have many bosses, “ THE CLIENTS
Dr Rafiq Dar
A few will say no, but many will say yes…remember that every No will get you closer to the many yeses as long as you have a system that works for you.
Osayi Emokpae Lasisi
In business, it is better to be consistently bad than inconsistent.
Len Peters
And finally have fun with it. If you’re not having fun, your speakers won’t have fun, and your participants won’t have fun. No matter what happens, remember that marketing should be fun, and life should be enjoyed.
Osayi Emokpae Lasisi
Speakers are very busy people, with their own lives.Once you remember that sentence then it’s easy to know how to treat them and attract them.
Osayi Emokpae Lasisi
Our business model has been to partner with bigger firms and team on projects to gain experience. A bigger firm always enhances my smaller firm’s position.
Linda Rawson
The standard business model for corporations is to lie, confuse and deny anything that may threaten their profitability.
Steven Magee
Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
Laura Busche
Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
Laura Busche
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
Laura Busche
Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.
Laura Busche
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
Laura Busche
With a strong personal brand, you become the only option in the eyes of your ideal customer.
Amber Hurdle
Every telecomm company is as big a corporate welfare bum as you could ask for. Try to imagine what it would cost at market rates to go around to every house in every town in every country and pay for the right to block traffic and dig up roads and erect poles and string wires and pierce every home with cabling. The regulatory fiat that allows these companies to get their networks up and running is worth hundreds of billions, if not trillions, of dollars.If phone companies want to operate in the “free market,” then let them: the FCC could give them 60 days to get all their rotten copper out of our dirt, or we’ll buy it from them at the going scrappage rates. Then, let’s hold an auction for the right to be the next big telecomm company, on one condition: in exchange for using the public’s rights-of-way, you have to agree to connect us to the people we want to talk to, and vice-versa, as quickly and efficiently as you can.
Cory Doctorow
Make something people want and sell that, or be someone people need and sell you.
Ryan Lilly
Last month we had to sit through a presentation on eliminating redundancy, and it was a bunch of Power Point slides, plus a guy reading out what was on the slides, and then he gave us all hard copies. I don’t understand these things.
Max Barry
THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.Suzy Kassem,Truth Is Crying
Suzy Kassem
Book sense makes sense because someone has gone through it before and able to share it with you. Your job is to listen and discern.
Germany Kent
Publishers are businesses and I don’t blame them for that. If they didn’t make money by publishing books, there wouldn’t be any books.
Johnny Rich
To be honest, I’ve always made films and I never really stopped, starting with little stop-motion experiments using my dad’s Super 8 camera. In my mind, it’s all one big continuum of filmmaking and I’ve never changed.
Christopher J. Nolan
Currently, you are approaching each opportunity with a single possible outcome and when that doesn't happen you fool yourself that there was nothing more that you could have done.
Chris Murray
Ready? No one is ever ready, my boy. But some do what they plan to do and some never will. The difference between the two is that the first group understand that they need to start somewhere, so they do so. Straight away
Chris Murray
It has nothing to do with the time being right or wrong. Storms just happen.
Chris Murray
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
Chris Murray
I will design my reputation and my resolve shall be absolute. I shall not give in when I know I can help.
Chris Murray
In the past, I have all too often listened without hearing, asking questions when I had no intention of hearing the answer or understand my customer’s requirements.
Chris Murray
Finding happiness by delivering it.
Chris Murray
I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy.
Chris Murray
In a world full of game players, the only way to set yourself apart is to be a game changer.
Matshona Dhliwayo
If you aren't practicing what you preach, how can, and why should, anyone trust you?
Kim Ha Campbell
Using your talent, hobby or profession in a way that makes you cintribute with something good to this world is truly the way to go.
Simon Zingerman
What we at first deem useless might end up being the next bestseller. It can be the product's novelty, fun factor or sheer stupidity. Whatever the case, just remember there's always room on the market for an original business idea.
Simon Zingerman
It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short.
Simon Zingerman
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