Branding Quotes

Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

Kytka Hilmar-Jezek

An exceptional brand culture has the effect of a charm, it entices and binds people.

Bernard Kelvin Clive

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

Your WHY for your BRAND is more important than the HOW.

Bernard Kelvin Clive

I put the bra in brand, and I top it!

Natalya Vorobyova

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

Israelmore Ayivor

Marketing shouldn't feel like marketing. It should feel like a story.

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

Bernard Kelvin Clive

When you have paid the price, earned the right, and done the homework to be called an expert, people perceive you differently.

The size of your audience is more important than the size of your book

Bernard Kelvin Clive

Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.

Israelmore Ayivor

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Someone smells good, it automatically makes them more attractive.

Hannah Q. Mensah

Bear it in mind that when you have no brand, “no brand” is your brand and that’s a negative brand!

Israelmore Ayivor

We all have a responsibility with the words we post on the internet. If you wouldn't want your mother, daughter, sister or friend to read it, don't post it.

Don't promote negativity online and expect people to treat you with positivity in person.