Branding Quotes

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

Developing your EI will allow you to explore new depths of understanding in yourself and others. It will give you insight as to why people behave as they do and assist you in areas you may wish to improve.

Rather than staying stuck in stress, unhappiness, or grief, use your experience to find gifts in the pain and grow.

To position yourself as an expert, learn everything you can about a subject. Develop your knowledge: read books, attend classes, listen to your market, get training, attend seminars, find a mentor, join a mastermind group of like-minded individuals, watch videos, and study.

To position yourself as an expert, share your knowledge with others. Deliver presentations and teach others on your topic. Look what TED Talks have done for normal people who simply presented their passion and thereby launched careers, fame, and fortune. Interact with your target market. Maximize use of the Internet and SEO.

When you have paid the price, earned the right, and done the homework to be called an expert, people perceive you differently.

Your expertise can elevate your impressions to bring you to an entirely new realm.

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Bernard Kelvin Clive

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.