Branding Quotes

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it

Lack of credibility slays your character

Bernard Kelvin Clive

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

Great brands listen, learn and then leverage

Bernard Kelvin Clive

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

Developing your EI will allow you to explore new depths of understanding in yourself and others. It will give you insight as to why people behave as they do and assist you in areas you may wish to improve.

Rather than staying stuck in stress, unhappiness, or grief, use your experience to find gifts in the pain and grow.

To position yourself as an expert, learn everything you can about a subject. Develop your knowledge: read books, attend classes, listen to your market, get training, attend seminars, find a mentor, join a mastermind group of like-minded individuals, watch videos, and study.

To position yourself as an expert, share your knowledge with others. Deliver presentations and teach others on your topic. Look what TED Talks have done for normal people who simply presented their passion and thereby launched careers, fame, and fortune. Interact with your target market. Maximize use of the Internet and SEO.

When you have paid the price, earned the right, and done the homework to be called an expert, people perceive you differently.

Your expertise can elevate your impressions to bring you to an entirely new realm.

A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.

What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Bernard Kelvin Clive

Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes. Some brands shine occasionally!

Israelmore Ayivor

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.

Don't promote negativity online and expect people to treat you with positivity in person.

Tweet others the way you want to be tweeted.

It's time to respect yourself and your dream, both truly deserve that respect. be the person you would do anything for. Be the person you will not let down.

When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.