Branding Quotes

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

Ryan Lilly

Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

Kytka Hilmar-Jezek

An advertising campaign should be timely.A branding campaign should be timeless.

Steven Howard

Consumers care less about your brand’s vision statement, they want value delivered

Bernard Kelvin Clive

It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it

Anoop Raghav

There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.

Loren Weisman

Lack of credibility slays your character

Bernard Kelvin Clive

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

Israelmore Ayivor

Don’t rush to rise to fame, lest you will be lashed in shame

Bernard Kelvin Clive

The Best Marketing Is Education!

Nylus Stanton

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

Farshad Asl

Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.

Loren Weisman

Great brands listen, learn and then leverage

Bernard Kelvin Clive

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.

Loren Weisman

An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.

Kytka Hilmar-Jezek

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

Susan C.Young

Developing your EI will allow you to explore new depths of understanding in yourself and others. It will give you insight as to why people behave as they do and assist you in areas you may wish to improve.

Susan C.Young

Rather than staying stuck in stress, unhappiness, or grief, use your experience to find gifts in the pain and grow.

Susan C.Young

To position yourself as an expert, learn everything you can about a subject. Develop your knowledge: read books, attend classes, listen to your market, get training, attend seminars, find a mentor, join a mastermind group of like-minded individuals, watch videos, and study.

Susan C.Young

To position yourself as an expert, share your knowledge with others. Deliver presentations and teach others on your topic. Look what TED Talks have done for normal people who simply presented their passion and thereby launched careers, fame, and fortune. Interact with your target market. Maximize use of the Internet and SEO.

Susan C.Young

When you have paid the price, earned the right, and done the homework to be called an expert, people perceive you differently.

Susan C.Young

Your expertise can elevate your impressions to bring you to an entirely new realm.

Susan C.Young

Security means the state of being free from danger or threat. Danger means the possibility of suffering harm or injury. The possibility of something unwelcome or unpleasant happening.There are times I have to stress as I express the correct, precise, real and honest definitions; so that the deceptive, politically motivated folks who destructively branded me as “threat to danger” would realise their double denial duplicity, dishonesty and hypocrisy.Have you at least questioned the personal motives and faulty malicious and intentional misjudgment or at least be honestly curious to discern the motive of a cunning person who warns you against another as a danger, a threat or a risk to life or security? Did the political harridan mean political threat to her political coalition or a danger to reveal the harridan's creative deception matched with her political ambitious power links? ~ Angelica Hopes, K.H. Trilogy

Angelica Hopes

A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.

David Brier

One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most send negative signals, indicating that: you are not a serious person - you are immature - Unprofessional, - Uncouth. etc. Take a look at your email address again today, get professional, be ethical, respectful, be admirable

Bernard Kelvin Clive

Never underestimate the power of a tweet.

Germany Kent

Your perception will determine your reception

Bernard Kelvin Clive

You are your greatest product and behind every book lies an author who wrote it.

Geraldine Solon

What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.

Germany Kent

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Bernard Kelvin Clive

For the sake of your dreams, don't create negative brands for yourself, else you scare away opportunities that are meant to be your turning point!

Israelmore Ayivor

Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes. Some brands shine occasionally!

Israelmore Ayivor

Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!

Israelmore Ayivor

Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.

Israelmore Ayivor

Attend seminars, forums, conferences, summits and sessions where interesting topics about dream fulfillment and personal branding are prioritized themes and topics. Get exposed to better ways of doing things

Israelmore Ayivor

Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.

Israelmore Ayivor

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

Israelmore Ayivor

When you are isolated and obscured, your achievements may be wonderful but unknown.

Israelmore Ayivor

It’s not the public opinion of what you are that matters, but the private personality of who you are!

Israelmore Ayivor

As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; “that business minded people can meet there easily!" Your dream must be situated where they can meet people!

Israelmore Ayivor

Your dreams can earn you money and provision when you don’t only have fans, but customers.

Israelmore Ayivor

Advertisement shouldn’t look like information, it should look like a promise.

Amit Kalantri

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

David Brier

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

David Brier

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

Suzy Kassem

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.

Laura Busche

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

Laura Busche

Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.

Laura Busche

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.

Laura Busche

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.

Laura Busche

You seem irrelevant because your relevance seems latent. You seem irrelevant because your relevance is not speaking the language they understand. You seem irrelevant because you have not yet proven the evidence that is relevant. You seem irrelevant because you are still holding your relevance. People are more interested in works that work than mere works. People are much more interested in the relevance of actions than mere actions. People are more interested in your whole self in action and the relevance of the action than your mere action. There is something to be done. There is a footprint to leave. We must do something relevant. A proven relevance is relevant for our relevance in all matters of life.

Ernest Agyemang Yeboah

Your true power is not in your difference, but in your consistency of being different. The world will always adjust to consistency, yet struggle with change.

Shannon L. Alder

Ideas are the currency of innovation.

David Brier

You are responsible for everything you TWEET and RETWEET.

Germany Kent

We sometimes try to impress people we just met by not trying to impress them.

Mokokoma Mokhonoana

Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

Mokokoma Mokhonoana

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