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Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.
Amber Hurdle
The thing is, If you try to market to everyone, then you successfully market to no one.
Amber Hurdle
If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.
Amber Hurdle
Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.
Amber Hurdle
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
Amber Hurdle
Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.
Amber Hurdle
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Thomas Gad
Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy
So, fuck ’em, we say. Fuck the mundane of Mainstream, the elitists of Literature. We’re GENRE FICTION and proud of it, proud to wear that brand painted on the backs of our biker’s jackets.
Hal Duncan
You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.
Israelmore Ayivor
If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!
Israelmore Ayivor
Negotiation is permissible for mediocrity not for excellence.
Amit Kalantri
Hug your customers but also offer handshake to your competitors.
Amit Kalantri
First make your business itself a brand and then every product you create will be accepted as a brand.
Amit Kalantri
Flirting is the promise of sex with no guarantee. A successful brand, then, is the promise and guarantee of a mind shattering experience each and every time.
Keith Ferrazzi
One more action to transform your dreams, one more passion to reform your brand; give one more trial and you’ll never regret your willingness to hold on!
Israelmore Ayivor
Nothing you build will ever last without a lot of tender-loving-care (TLC).
Ifeanyi Enoch Onuoha
Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.
Onyi Anyado
Your true power is not in your difference, but in your consistency of being different. The world will always adjust to consistency, yet struggle with change.
Shannon L. Alder
Bear it in mind that when you have no brand, “no brand” is your brand and that’s a negative brand!
Israelmore Ayivor
You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.
Israelmore Ayivor
Those who cannot conquer must bend the knee. They must find strength, or serve those of us who have. You are my generals. I will send you out: my hunting dogs, my wolves with iron teeth. When a city closes its gates in fear, you will destroy it. When they make roads and walls, you will cut them, pull down the stones. When a man raises a sword or bow against your men, you will hang him from a tree. Keep Karakorum in your minds as you go. This white city is the heart of the nation, but you are the right arm, the burning brand. Find me new lands, gentlemen. Cut a new path. Let their women weep a sea of tears and I will drink it all.
Conn Iggulden
If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)
Celso Cukierkorn
Cut off's are like real sadist as they watch some folks happy and disappoint the majority. People dream of a life at Delhi University. Delhiites know there is something special about the brand name and life at the campus. Rest as they say is history and it speaks volumes.
Parul Wadhwa
Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.
Richie Norton
Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.
Israelmore Ayivor
To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.
Amber Hurdle
When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.
Amber Hurdle
Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.
Amber Hurdle
Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.
Amber Hurdle
While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.
Amber Hurdle
Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.
Amber Hurdle
If your culture is how you do business internally, your brand is what people believe about you externally.
Amber Hurdle
You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
Amber Hurdle
You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.
Amber Hurdle
Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.
Amber Hurdle
WHAT IS TRUTH?Truth is not a thingOr a concept.It is as multidimensionalIn its meaningAs it is in its reflection.It is both invisibleAnd visible.It carries tons of weight,But can be carried.It is understood first through the spiritBefore science,And felt in the heart,Before the mind.Truth is not always heard by reason,Because reason sometimesIgnores Truth.Always listen to your conscience.Your conscience is your heartAnd reason is your mind.Your mind is simply there to reasonWith your heart.But remember,Truth is in your heart,And only through your heartCan you connect to the light of God.He who is not motivated by his heartWill not see Truth,And he who thinks only with his mindWill be blind to Truth.He who does not thinkWith his conscience,Does not stand by God,For the language of lightCan only be decoded by the heart.He who reads and recites words of GodAlso does not stand by God –If he merely understandsWords with his mindBut not his heart.Truth is black and white,And the entire spectrumOf colors in-between.It can have many parts,But has a solid foundation.Truth lacks perfection,For it is the reflection of all,Yet its reflection as a whole,Is more beautifulThan the accumulated flawsOf the small.Truth is the only brandWorth breathingAnd believing.So stand for truthIn everything you do,And only thenDoes your life haveMeaning.Poetry by Suzy Kassem
Suzy Kassem
We sometimes try to impress people we just met by not trying to impress them.
Mokokoma Mokhonoana
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
Karl Lagerfeld
You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.
Rasheed Ogunlaru
Your skills will aid you to define your brand. Your brand determines who leads you and who you lead.
Israelmore Ayivor
In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!
Abhishek Ratna
Use social events, social networks and every get-together at work to build a stronger brand YOU!
Abhishek Ratna
Tweet others the way you want to want to be tweeted.
Germany Kent
Tweet others the way you want to be tweeted.
Germany Kent
Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.
Chris Arnold
Your brand is the value and magic that's not in your bottle, body or box. It's the inspiration, incense, intent and impact before, within and beyond.
Rasheed Ogunlaru
Just becauseyou feel lostdoesn't meanthat you are.Sometimes youjust have to relax,breathe deep,and trust the pathyou're on.
Lalah Delia
Don’t overact the story of your name. Overact the story of your work.
Karl Lagerfeld
Hide yourself in God, so when a man wants to find you he will have to go there first.
Shannon L. Alder
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