Brand Quotes

Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Hide yourself in God, so when a man wants to find you he will have to go there first.

Shannon L. Alder