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The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.
Kytka Hilmar-Jezek
Any Brand that does not bear good fruit, will fade away and die!
Bernard Kelvin Clive
Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value
Bernard Kelvin Clive
The power of the brand is not in the name but what has been invested in that name over the years.
Bernard Kelvin Clive
A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression
Bernard Kelvin Clive
Embody the Unique Value Proposition through a consistent brand system
Fernando Rodriguez
Make your brand memorable or risk fading out!
Bernard Kelvin Clive
Your WHY for your BRAND is more important than the HOW.
Bernard Kelvin Clive
I put the bra in brand, and I top it!
Natalya Vorobyova
Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average
Israelmore Ayivor
Sex doesn't sell anything other than itself
Martin Lindstrom
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty
What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.
Gabriel Aluisy
Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.
Amber Hurdle
Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
Loren Weisman
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.
Assegid Habtewold
Negative people will always be there to stain your pure image with their dirty tongues and brushes, but you'll always remain as white as snow, no matter how high the quality of paint they use.
Michael Bassey Johnson
You live in this world once. Let your true and authentic YOU get unleashed. The world is desperately waiting your unique brand unchained.
Assegid Habtewold
Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.
Onyi Anyado
A clear personal brand communicates what you have to offer and attracts desirable opportunities.
Don Maruska
Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.
Onyi Anyado
Entrepreneur, either your brand is distinct or your brand is distant.
Onyi Anyado
A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.
Ryan Lilly
There is only one you on the globe today. You have been built to inspire and designed to dazzle. Live your uniqueness!
Ifeanyi Enoch Onuoha
Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don't get to pass Go and collect Infinite Enlightenment.
Tracy Engelbrecht
People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art.
Ashraf Saharudin
Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.
Tom Hayes
Life isn't about the brand of clothes you wear, or about who looks the best. It's about the number of faces which smile when they hear your name
Christian O. Ortiz
If opportunity doesn't come knocking at your door, build a brand.
Bernard Kelvin Clive
When you do a negative thing, you give a negative impression about yourself to those who watch or get to know you. That is your brand.
Israelmore Ayivor
Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.
Israelmore Ayivor
Your reputation has no duplicate. You are one till the end of time. Once it is damaged, a fresh personality cannot spring from the old one.
Michael Bassey Johnson
When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.
Kate O'Neill
An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?
Jason Lutes
In a world of selfie-addiction smile usually is the brand name for an essential drug called pretense
Munia Khan
Till mirrors were Invented, Face was not You, Not Even part of Your Performance.
Vineet Raj Kapoor
It's easier to maintain a good character than to recover it when it's gone bad!
Israelmore Ayivor
Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes. Some brands shine occasionally!
Israelmore Ayivor
Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.
Israelmore Ayivor
Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!
Israelmore Ayivor
Your brand is your personal lawyer... It defends and speaks for you even in your absence. Keep calm and maintain a good brand!
Israelmore Ayivor
Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.
Israelmore Ayivor
Whatever you do gives you the name it gives.
Israelmore Ayivor
Without good personal brands, whatever you do may not be accepted and patronized; without any brand at all, you may do something great which will not be known.
Israelmore Ayivor
Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Wining a trophy is not as difficult as defending it.
Israelmore Ayivor
Study whatever you were told very carefully. Make the best choices for the best brands and discard the rest.
Israelmore Ayivor
Embrace the social media and utilize it wisely to promote your brand. When you optimize the social media, you may go offline, but your brand will never go off-track.
Israelmore Ayivor
People can still see you even if you enter the next door. Even if you are dead and gone, they can still see you. What is necessary is whether they see you for the good, bad or ugly reason.
Israelmore Ayivor
Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.
Israelmore Ayivor
Your brand resides in your dominant talent. Other talents and gifts are only there to connect you to the right people for the right choice and the right places for the right actions.
Israelmore Ayivor
If you hide the talents, you hide your brand. It’s simple.
Israelmore Ayivor
Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do
Israelmore Ayivor
Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.
Israelmore Ayivor
Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.
Israelmore Ayivor
Share your ideas with people of like-mind and get motivated by their encouragements and experiences.
Israelmore Ayivor
Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time.
Israelmore Ayivor
Attend seminars, forums, conferences, summits and sessions where interesting topics about dream fulfillment and personal branding are prioritized themes and topics. Get exposed to better ways of doing things
Israelmore Ayivor
Convert your fans into your customers by adding value to what you do.
Israelmore Ayivor
Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.
Israelmore Ayivor
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