Walking into a bookshop is a depressing thing. It’s not the pretentious twats, browsing books as part of their desirable lifestyle. It’s not the scrubby members of staff serving at the counter: the pseudo-hippies and fucking misfits. It’s not the stink of coffee wafting out from somewhere in the building, a concession to the cult of the coffee bean. No, it’s the books. I could ignore the other shit, decide that maybe it didn’t matter too much, that when consumerism meets culture, the result is always going to attract wankers and everything that goes with them. But the books, no, they’re what make your stomach sink and that feeling of dark syrup on the brain descend. Look around you, look at the shelves upon shelves of books – for years, the vessels of all knowledge. We’re part of the new world now, but books persist. Cheap biographies, pulp fiction; glossy covers hiding inadequate sentiments. Walk in and you’re surrounded by this shit – to every side a reminder that we don’t want stimulation anymore, we want sedation. Fight your way through the celebrity memoirs, pornographic cook books, and cheap thrills that satisfy most and you get to the second wave of vomit-inducing product: offerings for the inspired and arty. Matte poetry books, classics, the finest culture can provide packaged and wedged into trendy coverings, kidding you that you’re buying a fashion accessory, not a book. But hey, if you can stomach a trip further into the shop, you hit on the meatier stuff – history, science, economics – provided they can stick ‘pop.’ in front of it, they’ll stock it. Pop. psychology, pop. art, pop. life. It’s the new world – we don’t want serious anymore, we want nuggets of almost-useful information. Books are the past, they’re on the out. Information is digital now; bookshops, they’re somewhere between gallery and museum.
Her gaze wavered towards one of the books on the sales counter beside the register, a hardcover copy of Shakespeare’s Hamlet with many of the pages dog-eared and stained with coffee and tea. The store owner caught her looking at it and slid it across the counter towards her. “You ever read Hamlet?” he questioned.“I tried to when I was in high school,” said Mandy, picking up the book and flipping it over to read the back. “I mean, it’s expected that everyone should like Shakespeare’s books and plays, but I just….” her words faltered when she noticed him laughing to himself. “What’s so funny, Sir?” she added, slightly offended.“…Oh, I’m not laughing at you, just with you,” said the store owner. “Most people who say they love Shakespeare only pretend to love his work. You’re honest Ma’am, that’s all. You see, the reason you and so many others are put-off by reading Shakespeare is because reading his words on paper, and seeing his words in action, in a play as they were meant to be seen, are two separate things… and if you can find a way to relate his plays to yourself, you’ll enjoy them so much more because you’ll feel connected to them. Take Hamlet for example – Hamlet himself is grieving over a loss in his life, and everyone is telling him to move on but no matter how hard he tries to, in the end all he can do is to get even with the ones who betrayed him.”“…Wow, when you put it that way… sure, I think I’ll buy a copy just to try reading, why not?” Mandy replied with a smile.