Advertising Quotes - Page 2

They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (opening thousands of pistachio nuts can cause severe thumb-bruising, I can tell you from bitter experience of my life on the edge).

David Mitchell

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like.

Julie Ann Dawson

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Noam Chomsky

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Brian E. Boyd Sr.

James Bond: a paid assassin of plutocratic cartels, a womanizer, a dipsomaniac, a speed demon, a materialist.

O Anna Niemus

Do billboard salesmen record their sales on charts? If so, who's at the top of the billboard charts for billboard sales?

Ryan Lilly

Look at the language. If a scientist delivers the simple, unconditional, absolutely certain statements that politicians and journalists want, he is talking as an activist, not a scientist.

Daniel Gardner

Newspapers provided a common culture of aspiration.

Charles Emmerson

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question.

Nancy Snow

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Matthew P. McAllister

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

Jean Baudrillard

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Auliq-Ice

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

David Ogilvy

Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.

Kalle Lasn

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.

George Monbiot

aesthetic isn't simply about good design for good design's sake.

Noah Kerner

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Guy Kawasaki

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

Neil Postman

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?

Bill Watterson

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

G.K. Chesterton

In the Soviet Union you weren’t allowed to speak out against the government. In the US you cannot speak out against sponsors.

Kalle Lasn

One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster.

John Michael Greer

Control is an advertising concept.

Andrew Miller

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.

Jerry Mander

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

John Hegarty

Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.

Jerry Mander

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels.For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.

Ha-Joon Chang

Page after page, advert after advert. Lipsticks, undies, tinned food, patent medicines, slimming cures, face-creams. A sort of cross-section of the money world. A panorama of ignorance, greed, vulgarity, snobbishness, whoredom and disease.

George Orwell

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.

Günter Grass

The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.

Neil Postman

A celebrity's body is an advertiser's canvas.

Mokokoma Mokhonoana

Literacy makes man a victim of advertising. Education makes him a victim of employment.

Mokokoma Mokhonoana

He loved his job. What was advertising, anyway, but a knowledge of people and of which buttons to push to nudge them into opening their wallets?It was, he often though, an accepted, creative, even expected twist on picking those wallets. For a man who had spent the first half of his life as a thief, it was the perfect career.

Nora Roberts

It did what all ads are supposed to do: create an anxiety relievable by purchase.

David Foster Wallace

Whatever modern democracies may tell themselves about their commitment to free speech and to diversity of opinion, the values of a given society will uncannily match those of whichever organizations have the scale to pay for runs of thirty-second slots around the nightly news bulletin.

Alain de Botton

Between Monday and Saturday men make an audience. On Sunday, they make a congregation.

Mokokoma Mokhonoana

A church service starts and ends with a prayer. A magazine starts and ends with an advert.

Mokokoma Mokhonoana

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

Wyndham Lewis

It's hard to focus on loud mod to read something like the TV is playing something like Advertising and other boredom stuff and stupid and you are reading an article about topics which are difficult one.

Deyth Banger

You certainly remember this scene from dozens of films: a boy and a girl are running hand in hand in a beautiful spring (or summer) landscape. Running, running, running and laughing. By laughing the two runners are proclaiming to the whole world, to audiences in all the movie theaters: "We're happy, we're glad to be in the world, we're in agreement with being!" It's a silly scene, a cliche, but it expresses a basic human attitude: serious laughter, laughter "beyond joking."All churches, all underwear manufacturers, all generals, all political parties, are in agreement about that kind of laughter, and all of them rush to put the image of the two laughing runners on the billboards advertising their religion, their products, their ideology, their nation, their sex, their dishwashing powder.

Milan Kundera

In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us.

George Saunders

No conflict no story

Antonio Nuñez Lopez

If you want meaning for your brand or company, dare to embrace conflict

Antonio Nuñez Lopez

If I were asked to name the deadliest subversive force within capitalism--the single greatest source of its waning morality--I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose--say the exaltation of the public sector--it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions.

Robert L. Hellbroner

All Advertising is essentially a promise of future happiness.

Suleman Abdullah

The codfish lays ten thousand eggs.The homely hen lays one.Codfish never cackles to tell you what she has done.And so we scorn the codfish,while the humble hen we prize,which only goes to show you that it pays to advertise!

Nikhil Sharda

Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.

Mokokoma Mokhonoana

A newspaper is an oversized book with adverts and an expiry date.

Mokokoma Mokhonoana

You could write the best book in the world but if nobody knows about it, it is nothing

Brandon Reece Taylor

[T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

Stefano Benni

I always hear parents talking about how outraged they are because their kid saw a boob or something like that on TV. I never hear anyone say that they're outraged because a cartoon character in a commercial that aired during a children's television program told them it was healthy to eat a bowl of chocolate and marshmallows for breakfast. If I had kids, I'd be outraged about that.

Ian McClellan

What American would not want truthful and complete information about every product sold in the United States so that we can be more capable of making wise decisions concerning our lives and the lives of our loved ones? These are our friends and our family members suffering from so many forms of cancer, several diseases of the heart, emphysema, poor circulation, blindness, strokes, various skin disorders, bad breath, asthma, poverty, clogged arteries, disfigurement, rotting teeth and gums, birth defects, infertility, sexual dysfunction, high blood pressure, aneurysms, complications during pregnancies, and all too often a slow and painful death. These suffering people are also many of us.

Earl Chinnici

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

Kalle Lasn

Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.

Mark Crispin Miller

By the way, if anyone here is in advertising or marketing, kill yourself.

Bill Hicks

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

Jason Lutes

The attempt to force human beings to despise themselves is what I call hell.

André Malraux

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

Brian E. Boyd Sr.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Brian E. Boyd Sr.

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Advertising Quotes - Page 2

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