Advertising Quotes

The news is glorified gossip.

Mokokoma Mokhonoana

If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.

Franklin D. Roosevelt

Promise large promise is the soul of an advertisement.

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived less from the desire to seduce than from the desire to be seduced.

Daniel J. Boorstin

Ads are the cave art of the twentieth century.

Marshall McLuhan

The advertisement is one of the most interesting and difficult of modern literary forms.

What kills a skunk is the publicity it gives itself.

Abraham Lincoln

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

J. K. Galbraith

The art of publicity is a black art.

Advertising is legalized lying.

H.G.Wells

Advertising is what you do when you can't go to see somebody. That's all it is.

The consumer is not a moron. She's your wife.

When business is good it pays to advertise when business is bad you've got to advertise.

Anonymous

You can tell the ideals of a nation by its advertisements.

George Norman Douglas

Advertisements contain the only truth to be relied on in a newspaper.

Thomas Jefferson

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful we forget to be insulted by it.

The London Times

There is no such thing as bad publicity except your own obituary.

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

Henry Ward Beecher

If it doesn't sell it isn't creative.

In advertising not to be different is virtually suicidal.

Advertising - a judicious mixture of flattery and threats.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Stephen Leacock

The best ad is a good product.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

William Feather

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.

Advertising is the most fun you can have with your clothes on.

Jerry Delia Femina

Buy me and you will overcome the anxieties I have just reminded you of.

Michael Schudson

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

Mokokoma Mokhonoana

The function of advertising is simply to promote and sustain competitive advantage for brands.

Nothing is taken at face value anymore, everything must be dissected. Perhaps it is the rise of advertisement over church and state. Things once spoken were spoken with strength and authority. Now they are spoken with stealth and with guile. They are spoken not to the rational mind but to the sub-conscious, the mind within the mind.

Advertising is 85% confusion and 15% commission.

Corporate advertising is simply expensive lying dressed up as brainwashing

You can’t afford not to manage your brand.

Daniel C. Felsted

Though you can get smart from reading everything that a smart person writes, you cannot get famous from reading about everything that a famous person does or is said to have done.

Mokokoma Mokhonoana

I have always understood that money made in the patent medicine business is a practical bar to social success.

George Presbury Rowell

Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…

Content Is King, Distribution is Queen

Andrea Febbraio

advertising produces familiarity which produces sales

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Better to be known for something than be forgotten for nothing.

The Best Marketing Is Education!

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

Colson Whitehead

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

advertising is the price you pay for having unremarkable product or service

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

The best ads are about the customer and how the product will change his life.

Roy H. Williams

Referring to an event in an untold story is a powerful technique rarely used.

Roy H. Williams

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

Roy H. Williams

No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

Does your marketing promote the difference between good and bad or better and best?

Daniel C. Felsted

The only way to have great customers is to be one.

Daniel C. Felsted

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

Anne Elizabeth Moore

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