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An author needs a lot more than one person to succumb to his literary seductive charms, but, like Saul, he must realize that he doesn’t have to–and indeed cannot–capture the hearts of every possible reader out there. No matter who the writer, his ideal intended audience is only a small faction of all the living readers. Name the most widely read authors you can think of–from Shakespeare, Austen, and Dickens to Robert Waller, Stephen King, and J.K. Rowling–and the immense majority of book-buyers out there actively decline to read them.
