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Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

Ted Rubin

Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

Ted Rubin
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Conversation is the Best Content.
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Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.
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