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Pre-forty, you can wash your face with Tide and use Vaseline for moisturizer, toss on a little mascara and lip gloss, and you’re a friggin’ cover girl. Those of us on the slippery slope that is the Other Side of Forty can testify– those days are so over. You pore over labels promising everything short of actual rebirth– you will buy most of them for an average of $450 per quarter once– and none of them will work. You will still be getting older and poorer with every passing purchase.