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Does your marketing promote the difference between good and bad or better and best?

Daniel C. Felsted
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You can’t afford not to manage your brand.
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Considered your brand a life experience.
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A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.
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The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!
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The only way to have great customers is to be one.
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Teach your employees how to build relationships with your customers.
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