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Why do so many salespeople talk to customers about the product and not the result?

Chris Murray

Why do so many salespeople talk to customers about the product and not the result?

Chris Murray
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People submit tooeasily to change from others. And yet, for some reason, wheneverthey consider changing themselves, the focus is always on what theyare giving up, never what they are about to gain
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Quite so. Quite right. And yet human beings, who dream ofbecoming more successful often fool themselves into believing thatit can happen without changing a single thing about themselves.They believe that success is some mysterious external factor thatwill just sort itself out while they sleep
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Everything you desire is always justoutside your comfort zone, dear boy. If it wasn’t you would alreadypossess it, would you not?
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Let us learn things in the time they will take to learn
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you truly help people with the things that you sell. Once you are aware of that vital piece of information every demonstration, every presentation, everytransaction will be delivered with a light shining from your heart. From your heart will shine a beacon that tells all prospects you can truly help and that that is your sole purpose for being there
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Allowing yourself to be a conduitfor opportunity requires a brand new outlook on life. Lady fortunecannot enter a locked door, you know. And contrary to that wellknownsaying, she has rarely been known to knock
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Nobody ever kicked a dog wagging its tail
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If I can make you feel the same way that I feel about myproduct or service we’ll have a meaningful conversation about itand how it can help. The trouble is that most sales people don’t feelanything. Nothing at all
Chris Murray
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