Chris Murray Quotes

Everything you desire is always justoutside your comfort zone, dear boy. If it wasn’t you would alreadypossess it, would you not?
Chris Murray
Quite so. Quite right. And yet human beings, who dream ofbecoming more successful often fool themselves into believing thatit can happen without changing a single thing about themselves.They believe that success is some mysterious external factor thatwill just sort itself out while they sleep
Chris Murray
People submit tooeasily to change from others. And yet, for some reason, wheneverthey consider changing themselves, the focus is always on what theyare giving up, never what they are about to gain
Chris Murray
Let us learn things in the time they will take to learn
Chris Murray
you truly help people with the things that you sell. Once you are aware of that vital piece of information every demonstration, every presentation, everytransaction will be delivered with a light shining from your heart. From your heart will shine a beacon that tells all prospects you can truly help and that that is your sole purpose for being there
Chris Murray
Allowing yourself to be a conduitfor opportunity requires a brand new outlook on life. Lady fortunecannot enter a locked door, you know. And contrary to that wellknownsaying, she has rarely been known to knock
Chris Murray
Nobody ever kicked a dog wagging its tail
Chris Murray
If I can make you feel the same way that I feel about myproduct or service we’ll have a meaningful conversation about itand how it can help. The trouble is that most sales people don’t feelanything. Nothing at all
Chris Murray
I now know that success can not choose me. It is waiting on a path that I must walk. In truth, it waits there for everyone. Many do not know where the path begins. Some search for a shortcut to the end. But the majority of the world does not even realise there is a path there at all.
Chris Murray
No longer will I measure myself against competitors, who don’t even know that a race is being run. From now on, I will measure myself against the man in front of me. I will measure myself against a new personal best, achieving my next ambitious goal.
Chris Murray
Success does not judge one man for being worthy above another. Success doesn’t choose you because of your family name or existing wealth.
Chris Murray
Success is taken by the man, who has made himself ready for its arrival.
Chris Murray
I have been like a mediocre concert pianist playing in front of a tone-deaf family, who applaud out of duty rather than for accomplishment.
Chris Murray
Everybody sells something to somebody every day, whether it’s a product, a service or just a case of making sure that they get their own way.
Chris Murray
Asking the appropriate questions means understanding exactly what your customer is trying to achieve
Chris Murray
Executing the solution means gaining customer commitment and delivering on your promises
Chris Murray
Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.
Chris Murray
The commitment gap is the massive distance between “yes” and “maybe
Chris Murray
If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.
Chris Murray
Earning the Right is a commitment to be the sales professional that your customer really needs
Chris Murray
The ability to close sales effectively has never been confined to the last few moments of the conversation.
Chris Murray
Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
Chris Murray
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
Chris Murray
Great selling involves helping people to make great buying decisions.
Chris Murray
In many instances, the words “sell” and “influence” are completely interchangeable.
Chris Murray
Solving the problem means helping the customer to understand why you’re the best person for the job
Chris Murray
Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.
Chris Murray
Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.
Chris Murray
Few ever found enlightenment in haste, and nobody will ever discover it in gibberish
Chris Murray
It’s not how I view being a salesman. It’s how I live being a salesman.
Chris Murray
I am aware that it can be easily missed, but once you have the ability to uncover and clarify real needs – the things that really matter - you can discuss in detail how you meet each and every one
Chris Murray
That’s what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches.
Chris Murray
You – help - people. You are an expert in your field, who genuinely helps other human beings. Take pride in that, stop hawking your wares, and get a bit of respect for your profession, and earn some from your prospects.
Chris Murray
This next nugget of salesmanship cannot be perfected in a single afternoon. However, once you have it mastered, your competition will continuously believe you possess some mystical customer attracting formula
Chris Murray
For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.
Chris Murray
You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision.
Chris Murray
Obvious? Possibly. Sometimes, common sense is only obvious once you have been shown it to be so. Only after a shortcut has been revealed is it an obvious time saver. Before that, it had remained completely unknown to everyone but the enlightened. You can’t know what you don’t know and, therefore, never seek anyone’s tutorage of the subject
Chris Murray
Now you learn about the greatest tool available to any salesman. I’m going to give you an introduction into something that will help customers recognise the value of your offer all by themselves.
Chris Murray
But without a need, even the finest piece of beef is merely a piece of dead bull is it not?
Chris Murray
Why do so many salespeople talk to customers about the product and not the result?
Chris Murray
Customers do not want a lecture from you and they certainly don’t want some juvenile in a bad suit forcing his wares upon them
Chris Murray
I shall not waste any of our brief time together flattering your ego, as others have done before, with all this nonsense about skills and talents that do not help, or worse, that you do not actually possess
Chris Murray
It has been my experience that around half of those offering a product or service, in every line of business, are quite utterly useless. Some of them actually bordering on criminal. The remainder are split between two camps, the acceptable and the exceptional. Unfortunately for the average man on the street, it is incredibly difficult to recognise which is which
Chris Murray
So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make
Chris Murray
No, I’m afraid your overconfidence, as with most young men who dream of becoming successful, can quite quickly become the Achilles’ heel of your continued mediocrity
Chris Murray
Well, at the risk of sounding a bit harsh…I think we can safely say that your recent successes could have just as easily been achieved by a mute monkey in a tiny business suit, holding up a written explanation of whatever it was the monkey was attempting to sell
Chris Murray
Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.
Chris Murray
You can’t know what you don’t know
Chris Murray
Remember this. We are always looking for problems to solve, and to solve problems we need to be ready for clues. And you will never be in the receiving frame of mind if you – never – shut - up!
Chris Murray
Success does not judge one man for being worthy above another. Success doesn’t choose you because of your family name or existing wealth.Success is taken by the man, who has made himself ready for its arrival. And although I am not there yet, I have come to this place to become such a man.
Chris Murray
I now know that success can not choose me. It is waiting on a path that I must walk. In truth, it waits there for everyone.Many do not know where the path begins. Some search for a shortcut to the end. But the majority of the world does not even realise there is a path there at all.I have been shown the start of that path and I am ready.
Chris Murray
One of the biggest problems with your average sales call is that the salesman doesn’t know what he is trying to achieve. He hasn’t worked out the end of the journey. So he sets off and just hopes he walks out with…something.
Chris Murray
I have set my mind to make sure I am prepared to accept success, whatever the trials ahead, whatever the work required.
Chris Murray
So open questions to understand. Closed questions to confirm and gain commitment.
Chris Murray
If you wish to sell to anyone you must earn the right to do so.
Chris Murray
If you put in the effort and focus towards a goal, you will get there quicker than most.
Chris Murray
You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.
Chris Murray
Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year.
Chris Murray
No one ever reached the top of a mountain by digging underneath it.
Chris Murray
You have your whole life to become what you wish to become. As long as we know where we are going, we can prepare ourselves for the journey. That which is currently beyond your capabilities now, does not have to be so forever.
Chris Murray