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Image of the quote is loading... SaveSave Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. - Quote by Chad White

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Chad White
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Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.
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The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.
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Best practices are those practices that generally produce the best results or minimize risk.
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Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.
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Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.
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Marketers and executives are very different from the average consumer, so your instincts may mislead you.
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