Chad White Quotes

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

Chad White

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Chad White

Best practices are those practices that generally produce the best results or minimize risk.

Chad White

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Chad White

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

Chad White

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Chad White

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Chad White