Richard Branson Quotes

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Richard Branson
It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Richard Branson
Screw it. Let's do it.
Richard Branson
Steve did not have a death wish. He had the exact opposite. His appetite for life was so strong, it outweighed all fear. So what if his choices shortened his life? His choices filled his life, and enriched the lives of those around him.
Richard Branson
If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!
Richard Branson
Do not be embarrassed by your failures, learn from them and start again.
Richard Branson
There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.
Richard Branson
I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.
Richard Branson
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
Richard Branson
Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
Richard Branson
I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson
The first thing that has to be recognized is that one cannot train someone to be passionate--it's either in their DNA or it's not.
Richard Branson
to be successful, you have to be out there, you have to hit the ground running
Richard Branson