Ian Lamont Quotes

The starting point for ‘discounts’ may be the manufacturer’s suggested retail price (MSRP), an arbitrarily high price that no one will ever pay. By crossing out the high MSRP, retailers are handing shoppers a psychological victory that will make them feel good about the purchase, even if the discounted price is still expensive.

Ian Lamont

At the end of the day, taking 50% off a $250 dress still means walking out of the store $125 poorer.

Ian Lamont

Old media companies will be further challenged in the next 15 years, as a new wave of user-generated content washes over the Internet, thanks to the increasing availability and affordability of portable, digital-based electronic devices. The cameraphones which seemed like such novelties just a few years ago will be in everyone's purse and pocket a few years from now.

Ian Lamont