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Image of the quote is loading... SaveSave The first thing that has to be recognized is that one cannot train someone to be passionate--it's either in their DNA or it's not. - Quote by Richard Branson

The first thing that has to be recognized is that one cannot train someone to be passionate–it’s either in their DNA or it’s not.

Richard Branson
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What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
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It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
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Screw it. Let's do it.
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Steve did not have a death wish. He had the exact opposite. His appetite for life was so strong, it outweighed all fear. So what if his choices shortened his life? His choices filled his life, and enriched the lives of those around him.
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If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!
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Do not be embarrassed by your failures, learn from them and start again.
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There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.
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I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.
Richard Branson
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