Strategy Quotes - Page 6

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

David Brier

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

David Brier

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

David Brier

Having a me-too brand is a death sentence.

David Brier

Cookie cutters are for baking, not branding.

David Brier

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

David Brier

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

David Brier

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

David Brier

The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

David Brier

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

David Brier

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

David Brier

Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).

David Brier

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

You NEED to learn how to fly before you learn how to land and you MUST learn how to land before you start flying.

Samer Chidiac

The bottom-line is, that nothing should affect your bottom-line.

Mamur Mustapha

Don't look for the next opportunity. The one you have in hand is the opportunity.

Paul Arden

Putting in place the most ambitious and daring objective isn't enough, it should be backed with an intricate plan and executed like hell, this is what i call the superiority framework, from proximity the dots might seem random and chaotic but from a strategist view these dots are so beautifully interconnected forming greatness in an absolute form

Ahmed Elkadi

Although some organizations today may survive and prosper because they have intu- itive geniuses managing them, most are not so fortunate. Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. Choosing an intuitive or analytic approach to decision making is not an either–or proposition. Managers at all levels in an organization inject their intuition and judgment into strategic-management analyses. Analytical thinking and intuitive thinking complement each other. Operating from the I’ve-already-made-up-my-mind-don’t-bother-me-with-the-facts mode is not management by intuition; it is management by ignorance. Drucker says, “I believe in intuition only if you discipline it. ‘Hunch’ artists, who make a diagnosis but don’t check it out with the facts, are the ones in medicine who kill people, and in management kill businesses.

Fred R. David

If you don't appreciate your customers, someone else will.

Jason Langella

It may be of interest to future generals to realize that one makes plans to fit circumstances stances and does not create circumstances to fit plans. That way danger lies.

William Duggan

If one can call anticipation of enemy reactions based on a lifetime of professional training and on thinking and application "intuition," he had it ... He was a professional soldier, a student of history

William Duggan

I was not so insane as to attempt to bend events to conform to my policies. On the contrary, I bent my policies to accord with the unforeseen shape of the events.

William Duggan

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution

Ashu Gaur

If you can not do great things, Do small things in a great way.

Napoleon Hill

The world is now being dominated by few Giant organizations that influence and dectate our consuming behavior.

Ashraf Haggag

I find that the harder I work , the more luck I seem to have.

Thomas Jefferson

Businesses need to be more alert. Sometimes the problem is not the customer service, it is the product.

Janna Cachola

Synergy without strategy results to waste of energy.

Ogwo David Emenike

All I had done was to improve on their strategy, and it was the beginning of a very important lesson in life - that anytime you find someone more successful than you are, especially when you're both engaged in the same business - you know they're doing something that you aren't.

Malcolm X

Resilience is based on the ability to embrace the extremes -- while no becoming an extremist. ... **Most companies don't do paradox very well.**(emphasis by author)[2002] p.25f

Gary Hamel

In the midst of chaos, there is also opportunity

Sun Tzu

Those moments when we learn that mothers rage and fathers kill, that friends betray and authority is fallible, or that our own blank, innocent ignorance can destroy the pure, the good, and the loved are moments the very memory of which constitutes the beginning of a strategy to live in a world where such horrors exist.

Samuel R. Delany

Humankind’s struggle against a hostile environment causes people throughout the ages to deploy their full armory of logic, training, strategy, imagination, inventiveness, and creativity. We are born with the natural ability to strategize. The most influential tool in humankind’s intellectual tool kit is the ability to regenerate a sense of unruffled alertness, to establish a poised stance that leads to intuitive discoveries generated by the conscious and unconscious mind constantly filtering a plethora of data, selecting critical facts, and producing elegant solutions to seemingly insoluble dilemmas.

Kilroy J. Oldster

Learn how to think a few moves ahead at once. In life, if you can anticipate the human mind, you can anticipate all possible futures.

Lionel Suggs

The future is not about a single mind that sees or predicts - it is about the many.

Daniel Egger

Stay strong. Focus on the ultimate goal.

Lailah Gifty Akita

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

Max McKeown

We need to move from comparative advantage to perpetual advantage...

Max McKeown

Many of the cataclysmic leadership failures were failures of rationality. The pendulum of leadership development needs to swing back toward the rational: strategy, creativity, foresight, decision-making, and analytics.

Paul Gibbons

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.

Max McKeown

Innovation is about practical creativity - it's about making new ideas useful...

Max McKeown

War is ruthless murder, yet it is justifiable only when a country is defending its turf from outside intruders. To convince soldiers to attack another country for no other reason than greed or strategic positioning requires creativity. And most of the time, soldiers do not really know whether they are on the side of the attackers or the defenders. This is where people misunderstand war. When you attack another country for its resources, you are the pirate. But when you protect your country from the pirates, you are the hero.

Suzy Kassem

**New business concepts are always, always the product of lucky foresight.**That's right - the essential insight doesn't come out of any dirigiste planning process; it comes form some cocktail of happenstance, desire, curiosity, ambition and need. But at the end of the day, there has to be a degree of foresight -- a sense of where new riches lie. So radical innovation is always one part fortuity and one part clearheaded vision.[first-line bold by author][2002] p.23

Gary Hamel

... all too often, a successful new business model becomes the business model for companies not creative enough to invent their own.[2002] p.46

Gary Hamel

You gotta make it a priority to make your priorities a priority.

Richie Norton

Early is a priceless timepiece owned by the successful.

Johnnie Dent Jr.

I know sometimes life can be painful, my tiger. But, remember, if you can’t change what’s happened today, you must bide your time, until you’re strong enough to fight tomorrow.

Peter Bunzl

Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.

Miyamoto Musashi

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Strategy Quotes - Page 6

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