Strategy Quotes

it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.

Sun Tzu

If, on the other hand, in the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.

Sun Tzu

his was a profession in which a good leader constantly had to adapt to new weapons, whether he liked them or not,

David Halberstam

Check your moves well, because it can cost one pawn or losing a lot of just from three moves!

Following the rules of your industry will only get you so far.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

You gotta make it a priority to make your priorities a priority.

Life is like butter - when things cool down it can be reshaped

Patience and Forgiveness are at the heart of A warrior's success, they help engender necessary intervals of space and time to evaluate difficult encounters.

Soke Behzad Ahmadi

Most of us fear change. Even when our minds say change is normal, our stomachs quiver at the prospect. But for strategists and managers today, there is no choice but to change.

Robert Waterman

Force is never more operative than when it is known to exist but is not brandished.

Alfred Thayer Mahan