Strategy Quotes

If, on the other hand, in the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.

Sun Tzu

his was a profession in which a good leader constantly had to adapt to new weapons, whether he liked them or not,

David Halberstam

Following the rules of your industry will only get you so far.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Force is never more operative than when it is known to exist but is not brandished.

Alfred Thayer Mahan