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Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles...In a stunning move, an entire replacement culture was developed by naming a 'problem' where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma...The number of diet-related articles rose 70 percent from 1968 to 1972...The lucrative 'transfer of guilt' was resurrected just in time.
Naomi Wolf
Western women have been controlled by ideals and stereotypes as much as by material constraints.
Naomi Wolf
Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced "beautiful" images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that "justify" the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel "worth less" was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.
Naomi Wolf
Where woman do not fit the Iron Maiden [societal expectations/assumptions about women's bodies], we are now being called monstrous, and the Iron Maiden is exactly that which no woman fits, or fits forever. A woman is being asked to feel like a monster now though she is whole and fully physically functional. The surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking "beautiful." If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.
Naomi Wolf
Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart's desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made with mirrors; no law of nature supports it. It keeps us spending vast sums of money and looking distractedly around us, but its smoke and reflection interfere with our freedom to be sexually ourselves.
Naomi Wolf
Spokespeople sell women the Iron Maiden and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.
Naomi Wolf
Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.
Naomi Wolf
Aging in women is 'unbeautiful' since women grow more powerful with time, and since the links between generations of women must always be broken.
Naomi Wolf
Women have face-lifts in a society in which women without them appear to vanish from sight.
Naomi Wolf
The mass depiction of the modern woman as a "beauty" is a contradiction: Where modern women are growing, moving, and expressing their individuality, as the myth has it, "beauty" is by definition inert, timeless, and generic. That this hallucination is necessary and deliberate is evident in the way "beauty" so directly contradicts women's real situation.
Naomi Wolf
The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us...During the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty...pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal...More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers.
Naomi Wolf
In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women's identification with the issues. If the public women is stigmatized as too 'pretty,' she's a threat, a rival--or simply not serious; if derided as too 'ugly,' one risks tarring oneself with the same brush by identifying oneself with her agenda.
Naomi Wolf
The stronger that women grow, the more prestige, fame, and money is accorded to the display professions: They are held higher and higher above the heads of rising women, for them to emulate.
Naomi Wolf
The surgeons' market is imaginary, since there is nothing wrong with women's faces or bodies that social change won't cure; so the surgeons depend for their income on warping female self-perception and multiplying female self-hatred.
Naomi Wolf
Men won't easily give up a system in which half the world's population works for next to nothing...[and recognizes that]precisely because that half works for so little, it may have no energy left to fight for anything else.
Marilyn Waring
Since middle-class Western women can best be weakened psychologically now that we are stronger materially, the beauty myth, as it has resurfaced in the last generation, has had to draw on more technological sophistication and reactionary fervor than ever before. The modern arsenal of the myth is a dissemination of millions of images of the current ideal; although this barrage is generally seen as a collective sexual fantasy, there is in fact little that is sexual about it. It is summoned out of political fear on the part of male-dominated institutions threatened by women's freedom, and it exploits female guilt and apprehension about our own liberation -- latent fears that we might be going too far.
Naomi Wolf
The surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking "beautiful." If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.
Naomi Wolf
In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as "a human experiment"--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.
Naomi Wolf
Today a woman must ignore her reflection in the eyes of her lover, since he might admire her, and seek it in the gaze of the God of Beauty, in whose perception she is never complete.
Naomi Wolf
As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi Wolf
Cosmetic surgery is not "cosmetic," and human flesh is not "plastic." Even the names trivialize what it is. It's not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the current metaphors. Trivialization and infantilization pervade the surgeons' language when they speak to women: "a nip," a "tummy tuck."...Surgery changes one forever, the mind as well as the body. If we don't start to speak of it as serious, the millennium of the man-made woman will be upon us, and we will have had no choice.
Naomi Wolf
Healthy" and "diseased," as Susan Sontag points out...are often subjective judgments that society makes for its own purposes. Women have long been defined as sick as a means of subjecting them to social control.
Naomi Wolf
[Women's magazines]ignore older women or pretend that they don’t exist; magazines try to avoid photographs of older women, and when they feature celebrities who are over sixty, ‘retouching artists’ conspire to ‘help’ beautiful women look more beautiful, ie less than their age...By now readers have no idea what a real woman’s 60 year old face looks like in print because it’s made to look 45. Worse, 60 year old readers look in the mirror and think they are too old, because they’re comparing themselves to some retouched face smiling back at them from a magazine.
Dalma Heyn
The economics of industrialized countries would collapse if women didn't do the work they do for free: According to economist Marilyn Waring, throughout the West it generates between 25 and 40 percent of the gross national product.
Naomi Wolf
Beauty' is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West is is the last, best belief system that keeps male dominance intact.
Naomi Wolf
Most urgently, women's identity must be premised upon our "beauty" so that we will remain vulnerable to outside approval, carrying the vital sensitive organ of self-esteem exposed to the air.
Naomi Wolf
When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in pursuit, unable to focus on the beauty of the woman--known, marked, lined, familiar—-who hands him the paper every morning.
Naomi Wolf
The maturing of a woman who has continued to grow is a beautiful thing to behold.Or, if your ad revenue or your seven-figure salary or your privileged sexual status depend on it, it is an operable condition.
Naomi Wolf
Self-denial can lock women into a smug and critical condescension to other, less devout women.According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!
Naomi Wolf
The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.
Naomi Wolf
Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.
Naomi Wolf
Beauty" and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman must be "beautiful" to be sexual. That of course is not true at all. The definitions of both "beautiful" and "sexual" constantly change to serve the social order, and the connection between the two is a recent invention.
Naomi Wolf
Beauty discrimination has become necessary, not from the perception that women will not be good enough, but that they will be, as they have been, twice as good.
Naomi Wolf
Every woman knows that, regardless of all her other achievements, she is a failure if she is not beautiful.
Germaine Greer
Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They did not have long to explore the sexual revolution and make it their own. Before the old chains had grown cold, while young women were still rubbing the circulation back into their ankles and taking tentative steps forward, the beauty industries levied a heavy toll on further investigations, and beauty pornography offered them designer bondage.
Naomi Wolf
No matter what a woman's appearance may be, it will be used to undermine what she is saying and taken to individualize - as her personal problem - observations she makes about the beauty myth in society.
Naomi Wolf
A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.
Naomi Wolf
Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why should his reply have such exaggerated power? And it does. He does not know that what he says will affect the way she feels when they next make love. She is angry for a number of good reasons that may have nothing to do with this particular man's intentions. The exchange reminds her that, in spite of a whole fabric of carefully woven equalities, they are not equal in this way that is so crucial that its snagged thread unravels the rest.
Naomi Wolf
To live in a culture in which women are routinely naked where men aren't is to learn inequality in little ways all day long. So even if we agree that sexual imagery is in fact a language, it is clearly one that is already heavily edited to protect men's sexual--and hence social--confidence while undermining that of women.
Naomi Wolf
Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.
Naomi Wolf
What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?
Naomi Wolf
A cultural fixation on female thinness is not an obsession about female beauty but an obsession about female obedience.
Naomi Wolf
Healthy emotions come in all sizes. Healthy minds come in all sizes. And healthy bodies come in all sizes.
Cheri K. Erdman
Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.
Naomi Wolf
Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi Wolf
The Victorian woman became her ovaries, as today's woman has become her "beauty.
Naomi Wolf
What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.
Naomi Wolf
The beauty myth is always actually prescribing behaviour and not appearance.
Naomi Wolf
We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.
Naomi Wolf
Sadly, the signals that allow men and women to find the partners who most please them are scrambled by the sexual insecurity initiated by beauty thinking. A woman who is self-conscious can't relax to let her sensuality come into play. If she is hungry she will be tense. If she is "done up" she will be on the alert for her reflection in his eyes. If she is ashamed of her body, its movement will be stilled. If she does not feel entitled to claim attention, she will not demand that airspace to shine in. If his field of vision has been boxed in by "beauty"--a box continually shrinking--he simply will not see her, his real love, standing right before him.
Naomi Wolf
Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.
Naomi Wolf
Women who love themselves are threatening; but men who love real women, more so.
Naomi Wolf
Positive impact, positive society.
Lailah Gifty Akita
I marvel at the placidity of the Utopian who imagines that man is perfectible. There is no denying that the human creature is born selfish, abusive, vile. Just look around you and see. Society cynical and ferocious, the humble heckled and pillaged by the rich traffickers in necessities. Everywhere the triumph of the mediocre and unscrupulous, everywhere the apotheosis of crooked politics and finance. And you think you can make any progress against a stream like that? No, man has never changed. His soul was corrupt in the days of Genesis and is not less rotten at present. Only the form of his sins varies. Progress is the hypocrisy which refines the vices.
Joris-Karl Huysmans
One day, this Establishment will fall. It will not do so on its own terms or of its own accord, but because it has been removed by a movement with a credible alternative that inspires. For those of us who want a different sort of society, it is surely time to get our act together.
Owen Jones
When our environment changes we change, and this combination of transformative deeds create a synergistic effect. Seemingly, insignificant and imperceptible quantitative changes can eventfully lead to fundamental qualitative changes in the way a group of people function as a society.
Kilroy J. Oldster
Apathy is the door to ignorance. Empathy is the door to wisdom.
Suzy Kassem
We have power as consumers. We can exercise that power all the time by not choosing to invest time, energy or funds to support the production of mass media images that do not reflect life-enhancing values, that undermine a love ethic.
Bell Hooks
Society's collective fear of love must be faced if we are to lay claim to a love ethic that can inspire us and give us the courage to make necessary changes.
Bell Hooks
We live in a society where those that do the greatest damage to humanity and nature reap the greatest financial rewards.
Steven Magee
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