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Man is a social being; it’s not surprising we love social proofs, it sells brands fast
Bernard Kelvin Clive
This sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson
Everybody sells something to somebody every day, whether it’s a product, a service or just a case of making sure that they get their own way.
Chris Murray
Asking the appropriate questions means understanding exactly what your customer is trying to achieve
Chris Murray
Executing the solution means gaining customer commitment and delivering on your promises
Chris Murray
Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.
Chris Murray
The commitment gap is the massive distance between “yes” and “maybe
Chris Murray
If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.
Chris Murray
Earning the Right is a commitment to be the sales professional that your customer really needs
Chris Murray
The ability to close sales effectively has never been confined to the last few moments of the conversation.
Chris Murray
Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
Chris Murray
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
Chris Murray
Great selling involves helping people to make great buying decisions.
Chris Murray
In many instances, the words “sell” and “influence” are completely interchangeable.
Chris Murray
Solving the problem means helping the customer to understand why you’re the best person for the job
Chris Murray
Make something people want and sell that, or be someone people need and sell you.
Ryan Lilly
Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.
Chris Murray
Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.
Chris Murray
For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
Chris Murray
If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
Chris Murray
If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end.
Chris Murray
In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience.
Chris Murray
22% of current business-to-business salespeople will be replaced by search engines within the next five years.
Chris Murray
We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.
Chris Murray
Salespeople need to “Earn the right” to become suppliers more than they ever did before.
Chris Murray
We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.
Chris Murray
We all need salespeople who deliver value that wasn’t there before they arrived.
Chris Murray
I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.
Chris Murray
Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
Chris Murray
Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.
Chris Murray
Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.
Chris Murray
If what you sell doesn’t help me then why are you knocking on my door?
Chris Murray
We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.
Chris Murray
Ignore the people who say that the sales industry needs to become professionalised: it already has.
Chris Murray
We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER
Chris Murray
Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.
Chris Murray
The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?
Chris Murray
Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.
Chris Murray
When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity
Chris Murray
Selling is a sacred trust between buyer and seller.
Richie Norton
Avoid selling to dumb customers, there aren't enough left!
Jasleen Kaur Gumber
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