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Asking the appropriate questions means understanding exactly what your customer is trying to achieve
Chris Murray
Executing the solution means gaining customer commitment and delivering on your promises
Chris Murray
Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.
Chris Murray
The commitment gap is the massive distance between “yes” and “maybe
Chris Murray
If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.
Chris Murray
Earning the Right is a commitment to be the sales professional that your customer really needs
Chris Murray
The ability to close sales effectively has never been confined to the last few moments of the conversation.
Chris Murray
Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
Chris Murray
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
Chris Murray
Great selling involves helping people to make great buying decisions.
Chris Murray
In many instances, the words “sell” and “influence” are completely interchangeable.
Chris Murray
Solving the problem means helping the customer to understand why you’re the best person for the job
Chris Murray
Make something people want and sell that, or be someone people need and sell you.
Ryan Lilly
Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.
Chris Murray
Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.
Chris Murray
I fake fake to have a fake life. Does that make me a real horse? Buy now for $777, wooden saddle sold separately. Real horseshoes not included. Imaginary ones – neither.
Will Advise
The value you get does not depend on what you have, but how much of it you bring to the market place. You don’t get paid when you keep your gifts at home and go to the market empty handed!
Israelmore Ayivor
It’s not how I view being a salesman. It’s how I live being a salesman.
Chris Murray
I am aware that it can be easily missed, but once you have the ability to uncover and clarify real needs – the things that really matter - you can discuss in detail how you meet each and every one
Chris Murray
That’s what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches.
Chris Murray
You – help - people. You are an expert in your field, who genuinely helps other human beings. Take pride in that, stop hawking your wares, and get a bit of respect for your profession, and earn some from your prospects.
Chris Murray
This next nugget of salesmanship cannot be perfected in a single afternoon. However, once you have it mastered, your competition will continuously believe you possess some mystical customer attracting formula
Chris Murray
For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.
Chris Murray
You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision.
Chris Murray
Obvious? Possibly. Sometimes, common sense is only obvious once you have been shown it to be so. Only after a shortcut has been revealed is it an obvious time saver. Before that, it had remained completely unknown to everyone but the enlightened. You can’t know what you don’t know and, therefore, never seek anyone’s tutorage of the subject
Chris Murray
Now you learn about the greatest tool available to any salesman. I’m going to give you an introduction into something that will help customers recognise the value of your offer all by themselves.
Chris Murray
But without a need, even the finest piece of beef is merely a piece of dead bull is it not?
Chris Murray
Why do so many salespeople talk to customers about the product and not the result?
Chris Murray
Customers do not want a lecture from you and they certainly don’t want some juvenile in a bad suit forcing his wares upon them
Chris Murray
I shall not waste any of our brief time together flattering your ego, as others have done before, with all this nonsense about skills and talents that do not help, or worse, that you do not actually possess
Chris Murray
It has been my experience that around half of those offering a product or service, in every line of business, are quite utterly useless. Some of them actually bordering on criminal. The remainder are split between two camps, the acceptable and the exceptional. Unfortunately for the average man on the street, it is incredibly difficult to recognise which is which
Chris Murray
So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make
Chris Murray
No, I’m afraid your overconfidence, as with most young men who dream of becoming successful, can quite quickly become the Achilles’ heel of your continued mediocrity
Chris Murray
Well, at the risk of sounding a bit harsh…I think we can safely say that your recent successes could have just as easily been achieved by a mute monkey in a tiny business suit, holding up a written explanation of whatever it was the monkey was attempting to sell
Chris Murray
Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.
Chris Murray
You can’t know what you don’t know
Chris Murray
Remember this. We are always looking for problems to solve, and to solve problems we need to be ready for clues. And you will never be in the receiving frame of mind if you – never – shut - up!
Chris Murray
Success does not judge one man for being worthy above another. Success doesn’t choose you because of your family name or existing wealth.Success is taken by the man, who has made himself ready for its arrival. And although I am not there yet, I have come to this place to become such a man.
Chris Murray
I now know that success can not choose me. It is waiting on a path that I must walk. In truth, it waits there for everyone.Many do not know where the path begins. Some search for a shortcut to the end. But the majority of the world does not even realise there is a path there at all.I have been shown the start of that path and I am ready.
Chris Murray
One of the biggest problems with your average sales call is that the salesman doesn’t know what he is trying to achieve. He hasn’t worked out the end of the journey. So he sets off and just hopes he walks out with…something.
Chris Murray
I have set my mind to make sure I am prepared to accept success, whatever the trials ahead, whatever the work required.
Chris Murray
So open questions to understand. Closed questions to confirm and gain commitment.
Chris Murray
If you wish to sell to anyone you must earn the right to do so.
Chris Murray
If you put in the effort and focus towards a goal, you will get there quicker than most.
Chris Murray
You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.
Chris Murray
Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year.
Chris Murray
No one ever reached the top of a mountain by digging underneath it.
Chris Murray
You have your whole life to become what you wish to become. As long as we know where we are going, we can prepare ourselves for the journey. That which is currently beyond your capabilities now, does not have to be so forever.
Chris Murray
Can a farmer plants his seeds and then demand the crops to grow before harvest?
Chris Murray
It’s your own personal statement of who you want to become, based on how you wish to be remembered.
Chris Murray
You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth.
Chris Murray
I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems.
Chris Murray
How do I go about cataloguing my dreams?
Chris Murray
Moving continuously forward doesn’t necessarily get us to where we want to be, just somewhere other than where we started.
Chris Murray
If you have designed your last day on earth, if you have decided how you wish to be thought of on your deathbed, only then can you start to plot a course to that point, to your ideal final destination.
Chris Murray
Simeon had to agree that his future plans, although quite grand, were like pictures painted in fog. Nothing he could put his finger on. No dream ever remained unchanged long enough to take on any weight or substance, just a notion of something better waiting for him somewhere in the future.
Chris Murray
Most people haven’t set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them.
Chris Murray
I’ll record what I’ve learnt on the subject of what I sell. What it actually is means little to anyone other than me, but what it does and how it helps, means everything to those who require it.
Chris Murray
I will ask questions that are so wide and open they will feel the need to speak for a week. Then from the information that they give to me, I will mould solutions designed specifically for them.
Chris Murray
The vast majority of the populace would never think of setting themselves any deadlines for the achievement of their dreams. They may have a vague notion they will get older and that one day they will probably die, but it all seems a long way away, and tomorrow will bring its own share of problems and pressing issues to fill their time.
Chris Murray
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