Richie Norton Quotes

Credibility comes from results. Everything else is just marketing.

Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.

When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.

Don't worry. You'll find your message in your mess.

You can learn from those who have come down from the mountain, but you won’t have the same experience unless you climb yourself.

Influence creates affluence. Affluence does not create influence. Affluence makes you more of who you already are.

Jealousy in any form will cloud thinking and form bad habits. Jealousy is an addiction.

TZEDAKAH is a Hebrew word commonly translated as “charity.” One Jewish leader described tzedakah as having eight levels of charitable giving. The eighth and highest level of giving is described like this:“The highest form of charity is to help sustain a person before they become impoverished by offering a substantial gift in a dignified manner, or by extending a suitable loan, or by helping them find employment or establish themselves in business so as to make it unnecessary for them to become dependent on others.”Serve others in a way that helps them become self-reliant (or interdependent) and watch miracles happen for both you and them.

Personal and private and public and professional lives are blended.Separating them is what makes a fraud, hypocrite, alter ego.

There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the “safety” of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives.In short, we run the very real risk living a life of regret.

There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.

Don’t sell based on inventory. Inventory based on who you want to sell.

All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro.

Believing there is a bridge from where you are to where you want to go is 99% of the battle. The other 1% is to cross it.

A little conflict can create a lot of creativity.

Want creativity? Diversify your experience to develop your creative muscles.

Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.

You don't feel like your best self when you fall apart, but you have to fall apart to become your best self.

Storm? Shine your light and make a rainbow.

S.T.O.P. = Start To Open Possibilities

Sell the results, not the nuts and bolts.

Trust isn't just the greatest currency, it's the only currency. Once trust is gone in any form of currency, the value is gone.

The definition of management is literally "control," but the definition of true leadership is love.

If you continue to treat yourself like a 3rd class citizen, you’ll stay a 3rd class citizen.You’re better than that.

Exponential business growth comes from personal development.

Entrepreneurs don't have weekends or birthdays or holidays. Every day is my weekend, my birthday, my holiday. OR, every day is my work day. Mostly it's a choice.

Entrepreneurs get distracted by productivity and miss profits.Corporate folk get distracted by efficiencies and miss effectiveness.But ballers? Ballers know the difference between a hack and a hoop every time.Take your shot.

Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.

In the end, every startup is different. But in the beginning every startup is the same.

Rhetorical question: Did you get to where you are by accepting the status quo?I didn't.

Marketing without sales is dead.

LEADERSHIP is your org chart turned upside down.

Mentors change lives, but students change mentors’ lives more.

The parents of politics are lack of control and seeking to control. The parents of leadership are influence and trust.

Freedom on the inside comes when validation from the outside doesn’t matter.

Selling is a sacred trust between buyer and seller.

QUIT = Quickly Uphold Important Things

Some people say they have 20 years experience, when in reality, they have 1 year's experience repeated 20 times. (Stephen M R Covey to Richie Norton when Norton asked if he was too young to train older executives for Covey.)

Truth is the greatest marketing campaign.

If you’re not scared every day, you’re not pushing hard enough.

I'm always amazed that people will stand around books for hours and only look at the spine. I think I should write a book called "the power of having a spine" - #metaphor

If you want to double your productively, shorten the timeline to by 50%.

Turn your self-hell into self-help.

Success is not about age, it's about action.

Where there is no integrity, there is no unity.