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One of the biggest problems with your average sales call is that the salesman doesn’t know what he is trying to achieve. He hasn’t worked out the end of the journey. So he sets off and just hopes he walks out with…something.
Chris Murray
If you put in the effort and focus towards a goal, you will get there quicker than most.
Chris Murray
You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.
Chris Murray
Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year.
Chris Murray
No one ever reached the top of a mountain by digging underneath it.
Chris Murray
You have your whole life to become what you wish to become. As long as we know where we are going, we can prepare ourselves for the journey. That which is currently beyond your capabilities now, does not have to be so forever.
Chris Murray
Can a farmer plants his seeds and then demand the crops to grow before harvest?
Chris Murray
It’s your own personal statement of who you want to become, based on how you wish to be remembered.
Chris Murray
You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth.
Chris Murray
How do I go about cataloguing my dreams?
Chris Murray
Moving continuously forward doesn’t necessarily get us to where we want to be, just somewhere other than where we started.
Chris Murray
If you have designed your last day on earth, if you have decided how you wish to be thought of on your deathbed, only then can you start to plot a course to that point, to your ideal final destination.
Chris Murray
Simeon had to agree that his future plans, although quite grand, were like pictures painted in fog. Nothing he could put his finger on. No dream ever remained unchanged long enough to take on any weight or substance, just a notion of something better waiting for him somewhere in the future.
Chris Murray
Most people haven’t set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them.
Chris Murray
The vast majority of the populace would never think of setting themselves any deadlines for the achievement of their dreams. They may have a vague notion they will get older and that one day they will probably die, but it all seems a long way away, and tomorrow will bring its own share of problems and pressing issues to fill their time.
Chris Murray
Could trying your hardest, but never being quite good enough ever be acceptable to anyone? Is that what your dreams are made of?
Chris Murray
Falling has become far more terrifying to me than rising.
Chris Murray
You can only see your current horizon. Every time you move nearer to your desired destination, new horizons will become clear. New, previously hidden, opportunities will come into view.
Chris Murray
Dreaming and becoming are completely separate parts of the process. However, they are both as important as each other. Never discount how powerful your dreams are. If you cannot visualise what it is you wish to become, then the brain doesn’t have the first clue how to get you there.
Chris Murray
Until you take the first step forward, failure remains reassuringly impossible.
Chris Murray
No one can mock your meagre achievements or inability to accomplish the simplest of tasks, if they remain figments of your imagination. You can revel, again and again, in the glory of a fairy tale doomed never to appear in reality.
Chris Murray
As soon as I can find the courage to put my plans to action, I will turn from being a “maybe man” into someone whose future success lies completely in his own hands.
Chris Murray
Don't allow your imagination to colour events as lesser men would, and see movement in motionless things.
Chris Murray
All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt.
Chris Murray
When things get tough, remember this mariner’s star. Bring to mind that everything external is designed as a challenge. A test sent to ensure you are actually worthy of acquiring your goal and reward. Recognise them as such and you will always find a way to go through, go round, or ignore them as required.
Chris Murray
Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination.
Chris Murray
You see continuous movement is the important thing here. Those who remain in one position and then lie to themselves about their progress are the ones in real trouble.
Chris Murray
You may have an overall target to achieve with each prospect, but if you are going to have an ideal outcome for each call, should you not also have a tolerable outcome to fall back on? Something you are willing to put up with if things don't go completely to plan, but something that still moves things forward ever so slightly?
Chris Murray
Currently, you are approaching each opportunity with a single possible outcome and when that doesn't happen you fool yourself that there was nothing more that you could have done.
Chris Murray
The future is a fabulous place to bury your success.
Chris Murray
Ready? No one is ever ready, my boy. But some do what they plan to do and some never will. The difference between the two is that the first group understand that they need to start somewhere, so they do so. Straight away
Chris Murray
And by making that plan you have differentiated yourself from more than ninety percent of the population. You are one of the few, who has a clear direction, a decisive plan of action.
Chris Murray
I see what I have to become and I recognise the time it will take.
Chris Murray
You can’t plough a field by turning it over in your mind. Either you get out there and plough it or it doesn’t get done.
Chris Murray
Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses
Chris Murray
The reward for living my life in this manner? An existence like that of a seagull picking up scraps from the back of a fishing boat. Surviving day to day. Nothing left for tomorrow and no idea what tomorrow should be.
Chris Murray
The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it.
Chris Murray
Respect, wealth, property, friendship, even love. Did I expect to simply fall over each of them as I strolled aimlessly through the years? Was I expecting my whole life to be some form of lucky accident?
Chris Murray
Unwittingly, I have sailed through my entire life, so far, with neither direction nor destination.I had a vague instinct to reach dry land every once in a while for supplies, but never anything more than that.
Chris Murray
It has nothing to do with the time being right or wrong. Storms just happen.
Chris Murray
To my shame, I had never thought to ask anything of the future, and yet woke each and every day embittered because it was never what I needed it to be.
Chris Murray
A gentleman of ambition is aware of the people he wishes to be associated with both socially and commercially. He knows that moving through different levels of society is akin to stepping through different rooms in an enormous house, each door leading to a grander environment than the last. He may, of course, settle for the comfort of any room he reaches. Alternatively, he may continue through successive doors to surround himself with even greater fineries and riches.
Chris Murray
And so it must be with the energy you muster for your own work. Get out there and convert the unconverted. Save them all from the charlatans and the nearly-men.
Chris Murray
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
Chris Murray
Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied.
Chris Murray
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Chris Murray
You should feel so driven to help the world that it would weigh you down if a single person received anything but the best.
Chris Murray
From today onward, you will learn how to become evangelical about the many ways you help people.
Chris Murray
His belief is so passionate that it fills him with the burning desire to share his fabulous news with anyone who will listen. He is concerned that it is us that might be missing out, not him. His faith in a single road to salvation and paradise is so intense, that it would be ungodly not to share the good news with all those who are not aware.
Chris Murray
This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.
Chris Murray
We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.
Chris Murray
Where he comes from, the education he has received, his family history, his wealth, they matter not a jot, but the perception he conveys - that my, boy, is the key. If they believe he belongs - that he is part of the room - then he does, he is. And whichever room he is about to step into, then that is who he must become.
Chris Murray
If you honestly know how you help people, then you should become passionate about sharing it, spread the good news, give everyone a chance to share in the solutions that you can provide.
Chris Murray
You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect.
Chris Murray
Young man, your problem and the reason so many like you fail, is simply because you allow yourself to give up far too early.
Chris Murray
Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.
Chris Murray
Trust me. In a very short time, you will become sought out by those in your network. Initially for your sound advice, but soon after as a provider of service. Few people seek advice about a subject that doesn’t require a solution.
Chris Murray
Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.
Chris Murray
Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.
Chris Murray
In short, the difference between you and your doctor is that he has a well-designed reputation and you do not.
Chris Murray
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