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The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be forgotten. The technique seems to be relatively free of objectionable by-products. We recommend it, for example when we suggest that a parent 'pay no attention' to objectionable behavior on the part of his child. If the child's behavior is strong only because it has been reinforced by 'getting a rise out of' the parent, it will disappear when this consequence is no longer forthcoming. (p. 192)
B.F. Skinner
Her complexity is a glorious fire that consumes, while her simplicity goes unapproachable. But if one takes time to understand her, there is something beautiful to find, something simple to be loved. But she goes unloved, for being misunderstood.
Anthony Liccione
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