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Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.
Malcolm Gladwell
The point is that everyone needs some exposure to the various ways of life. People buy things out of catalogues too much. They see in Time magazine that they're suppose to be feeling in such and such a way, and they dash off a check and buy that life-style sight unseen. A pig in a poke if there ever was one, for once you've bought the thing there's no refund. We ought to be able to try things before we sign up for them. Used to be you could listen to the records in a record store before you bought them. Now they're sealed, for your protection, they say. Bullshit! It's for their goddamned protection, not ours. We don't need to be protected. We need to be allowed to get a taste of something before we accept it.
Arthur Alexander
I'm selling Jarod's life today. I mean virginity. He has no life. Email admin@allthegoodonesarealreadytaken.com for more information and please try to catch our special delivery at double-price deals, which will be posted somewhere on the internet at random, every other Tuesday, for half a night (on the previous day), unless it’s a Saturday, in which case you’ll have to wait and hope until the destined day comes and takes you away to heaven, which unfortunately, does not exist, except in the imagination of carefully selected individuals.
Will Advise
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