Nudge Quotes

A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have major impacts on people’s behavior. [I]n many cases, the power of these small details comes from focusing the attention of users in a particular direction. Good architects realize that although they can’t build the perfect building, they can make some design choices that will have beneficial effects. And just as a building architect must eventually build some particular building, a choice architect must [for example] choose a particular arrangement of food options at lunch, and by so doing she can influence what people eat. She can nudge.

Richard H. Thaler

Nope, you stick out like a fart in a church.

James Patterson

You mean other than the wings? I once ate nine snicker bars in a row without barfing. It was a record.

James Patterson

I didn't know a van could go up on two wheels like that, for so long." -Nudge

James Patterson

I want to do it too!" (sitting motionless)Nudge: "Nope, you stand out like a fart in a church."Max: (muttering) "Appropriately enough."Iggy: "What about me?" (stands still)Max: "No, you're visible."Iggy: "Am not!"Max: (throws a pinecone at him) "Could I do that if I wouldn't see you?

James Patterson

Harry and Hermione are very platonic friends. But I won't answer for anyone else, nudge-nudge wink-wink!