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The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.
Candace Bushnell
The car was on the FDR drive now and, turning her head, she glanced out at the bleak brown buildings of the projects that stretched for blocks along the drive. Something inside her sank at the sight of all that sameness, and she suddenly felt defeated.She shifted uncomfortably in her seat. In the past year, she'd started experiencing these moments of desperate emptiness, as if nothing really mattered, nothing was ever going to change, there was nothing new; and she could see her life stretching before her--one endless long day after the next, in which every day was essentially the same. Meanwhile, time was marching on, and all that was happening to her was that she was getting older and smaller, and one day she would be no bigger than a dot, and then she would simply disappear. Poof! Like a small leaf burned up under a magnifying glass in the sun. These feelings were shocking to her, because she'd never experienced world-weariness before. She'd never had time. All her life, she'd been striving and striving to become this thing that was herself--the entity that was Nico O'Neilly. And then, one morning, time had caught up with her and she had woken up and realized that she was there. She had arrived at her destination, and she had everything she'd worked so hard for: a stunning career, a loving (well, sort of) husband, whom she respected, and a beautiful eleven-year-old daughter whom she adored.She should have been thrilled. But instead, she felt tired. Like all those things belonged to someone else.
Candace Bushnell
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