Marketing Quotes - Page 5

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

What American would not want truthful and complete information about every product sold in the United States so that we can be more capable of making wise decisions concerning our lives and the lives of our loved ones? These are our friends and our family members suffering from so many forms of cancer, several diseases of the heart, emphysema, poor circulation, blindness, strokes, various skin disorders, bad breath, asthma, poverty, clogged arteries, disfigurement, rotting teeth and gums, birth defects, infertility, sexual dysfunction, high blood pressure, aneurysms, complications during pregnancies, and all too often a slow and painful death. These suffering people are also many of us.

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

He is Your Customer, the Reason behind Your Customs.

Vineet Raj Kapoor

Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.

A Bombshell commands attention for her business with a strong culture, consistent branding, and simple, no-to-low cost marketing.

Find another solution. That’s how you move toward success.

A candidate with no experience they would package as a citizen politician, a lifetime hack as an elder statesman.

By the way, if anyone here is in advertising or marketing, kill yourself.

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don’t let stress steal your joy.

Confidence is the immaterial residue of material actions. Confidence is the public face of competence.

The attempt to force human beings to despise themselves is what I call hell.

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.

Israelmore Ayivor

My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.

Your uniqueness is your greatest strength, not how well you emulate others.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Business is leisure when you find pleasure in it.

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

Brian E. Boyd Sr.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Brian E. Boyd Sr.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Brian E. Boyd Sr.

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

This is what made the difference, they used social networking for entertainment and I used it for business.

Eat, sleep & Breathe your business to ensure it's success

As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this way. Man's first thought was 'I AM'.

Bernadette Jiwa

Focus your business on what you do best. Let everyone else worry about the rest.

Dreams are less influential than actions and actions are less influential than results.

Entrepreneurs don’t ask for permission. They act per a mission.

Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.

Israelmore Ayivor

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Your brand story’s “happily ever after” involves open wallets.

All human aspirations are opportunities for brands to build relationships.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Best practices are those practices that generally produce the best results or minimize risk.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Most startups actually start down and only go up if they catch the winds of market demand.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

What's on your billboard?

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare

Ernest Agyemang Yeboah

Advertisement shouldn’t look like information, it should look like a promise.

You didn’t warn us about this, Readier,’ said Stowley resentfully.Gilt waved his hands. ‘We must speculate to accumulate!’ he said. ‘The Post Office? Trickery and sleight of hand. Oh, von Lipwig is an ideas man, but that’s all he is. He’s made a splash, but he’s not got the stamina for the long haul. Yet as it turns out he will do us a favour. Perhaps we have been . . . a little smug, a little lax, but we have learned our lesson! Spurred by the competition we are investing several hundred thousand dollars—’‘Several hundred?’ said Greenyham.Gilt waved him into silence, and continued: ‘—several hundred thousand dollars in a challenging, relevant and exciting systemic overhaul of our entire organization, focusing on our core competencies while maintaining full and listening co-operation with the communities we are proud to serve. We fully realize that our energetic attempts to mobilize the flawed infrastructure we inherited have been less than totally satisfactory, and hope and trust that our valued and loyal customers will bear with us in the coming months as we interact synergistically with change management in our striving for excellence. That is our mission.’An awed silence followed.

Terry Pratchett

The more you engage and connect, the more engagement and connections you will have.

You remain a follower for life when you pay for what people do while nobody pays you for what you do. Do something impressive and become a leader!

Israelmore Ayivor

All selling should spring from service

Rasheed Ogunlaru

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