If your brand isn't visible, it won't be viable.

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

Catrice M. Jackson

The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.

Derek Thompson

So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians.

Nancy Jo Sales

You can market anything in the world all it requires creativity and patience #Thinklogical #ThinkDigital

Shraddha Tiwari

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

Farshad Asl

To create growth in business, you must control your branding, marketing, and lead generation.

Edwin Dearborn

Writing a book is easy, getting people to read it is the hard part.

Jordon Sagel

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Roy H. Williams

The best ads are about the customer and how the product will change his life.

Roy H. Williams

Referring to an event in an untold story is a powerful technique rarely used.

Roy H. Williams

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

Roy H. Williams

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Roy H. Williams

No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

Considered your brand a life experience.

Daniel C. Felsted

A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.

Daniel C. Felsted

The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!

Daniel C. Felsted

Does your marketing promote the difference between good and bad or better and best?

Daniel C. Felsted

The only way to have great customers is to be one.

Daniel C. Felsted

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

Anne Elizabeth Moore

They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (opening thousands of pistachio nuts can cause severe thumb-bruising, I can tell you from bitter experience of my life on the edge).

David Mitchell

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.

Gavin John Adams

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like.

Julie Ann Dawson

The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars.

Robert James Waller

Content Isn't King, It's the Kingdom.

Lee Odden

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

Joni Rodgers

Josephy visited several leading Manhattan bookstores and sadly discovered the explanation [from his agent] to be generally correct; books about Indians were shelved in the back of the stores alongside books about natural history, dinosaurs, plants, birds, and animals rather than being placed alongside biographies and histories of Americans, Europeans, Asians, Africans, and other great world cultures. Puzzled, Josephy began asking bookstore managers for a justification of this marketing tactic and was informed that Indian books had “just always been placed there.” The longer he pondered booksellers’ indifference toward Indians, the more annoyed Josephy became with the realization that bookstore marketing tactics were simply a reflection of the pervasive thinking throughout the United States in 1961: Americans believed Indians to be a vanished people. “Thinking about it made me angry,” Josephy wrote in his autobiography, “and I vowed that someday, some way, I would do something about this ignorant insult.

Bobby Bridger

The world is cheapened when everyone sees it with a marketers eye.

Lucas Conley

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

Seth Godin

Credibility comes from results. Everything else is just marketing.

Richie Norton

Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.

Amber Hurdle

Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.

Richie Norton

When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.

Richie Norton

Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.

Loren Weisman

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

Loren Weisman

The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not sold through marketing pitches asking directly for transactions." ~ @Tracey007Bond

Tracey Bond

When you promote and market yourself, your service, your product - it cannot be from a script or textbook - it must be from the heart.

Joseph C. Kunz

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Seth Godin

Colonel Cargill, General Peckem’s troubleshooter, was a forceful, ruddy man. Before the war he had been an alert, hard-hitting, aggressive marketing executive. He was a very bad marketing executive. Colonel Cargill was so awful a marketing executive that his services were much sought after by firms eager to establish losses for tax purposes. Throughout the civilized world, from Battery Park to Fulton Street, he was known as a dependable man for a fast tax write-off. His prices were high, for failure often did not come easily. He had to start at the top and work his way down, and with sympathetic friends in Washington, losing money was no simple matter. It took months of hard work and careful misplanning. A person misplaced, disorganized, miscalculated, overlooked everything and opened every loophole, and just when he thought he had it made, the government gave him a lake or a forest or an oilfield and spoiled everything. Even with such handicaps, Colonel Cargill could be relied on to run the most prosperous enterprise into the ground. He was a self-made man who owed his lack of success to nobody.

Joseph Heller

Marketing is the perfect blend or art and science. But more than that, marketing is a craft.

Anurag Wadehra

Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name...

Anurag Shourie

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Noam Chomsky

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he's getting it.

Ken Kesey

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

Attention is a main asset in marketing.

Toba Beta

Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.

Paul M. Rand

The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.

Paul M. Rand

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Brian E. Boyd Sr.

Social media is like a virtual handshake when used by a professional advisor.

Peter Bowman

When we care, we share.

Jonah Berger

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

Bernard Kelvin Clive

A large percentage of people make purchase decisions based on their friends' review than just from ‪‎advertisers

Bernard Kelvin Clive

Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.

Ted Rubin

SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.

Batya Maman

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