Marketing Quotes - Page 2

Good content isn’t about good storytelling. It’s about telling a true story well.

Be realistic, Aiden, I told myself. You know your value to the penny and it's measured in inches, time, age, stamina, looks, and being able to put up with gross and sometimes bizarre situations. Personality was far down on a much longer list, and even farther down came intelligence. You should have insisted on having sex.

Aiden Shaw

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.

Gabriel Aluisy

The first step to success in any business is to ask your customers what they want.

Kevin Stirtz

Write when drunk. Edit when sober. Market it with the persistence of a drug peddler.

Ashwin Sanghi

If you're asking yourself who the content is for, it's already too late to make an impact.

Dane Brookes

If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction.

Sanju Menon

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

Graham Diamond

Your style guide is your most loyal brand protector.

Dane Brookes

The Best Marketing Is Education!

Nylus Stanton

Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.

Gary Rohrmayer

Politics, like insurance, security, pharmaceutical and religious institutions all work the same. They sell the idea of a threat along with the antidote. Marketing 101.

Tarryn Tomlinson

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

Christian Rudder

Effective marketing is saying the right thing to the right people at the right time.

Fenton

If it touches the customer, it's a marketing issue!

Steven Howard

Far more creativity, today, goes into marketing of products than into the products themselves

William Gibson

We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we've sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.

Frank Luntz

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

Colson Whitehead

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

David Honegger

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

Alexandra Robbins

To win at semantic search you need more people than are on your payroll.

David Amerland

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

Kate O'Neill

If something is built to show, it's build to grow.

Jonah Berger

We need to make the private public.

Jonah Berger

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Kevin Gorinshteyn

Selling is true fun and the pleasure of selling enjoyed only when someone buys it...Selling and buying are like husband and wife, someone has to sell for someone to buy and vice-versa....Even if both are interesting, sometimes it is closely associated with needs and choice

Anish Rajan

Personal branding is distinctively marketing your uniqueness.

Bernard Kelvin Clive

The notion of carefully wrought bullshit involves, then, a certain innerstrain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.

Harry G. Frankfurt

Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective.

Kevin J. Donaldson

Treat every connection, communication and collaboration as part of a continuous relationship.

Kim Chandler McDonald

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Chris Anderson

a great publicity is a high way to remote customers and a universal key to the gate of ignorance

Ernest Agyemang Yeboah

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.Social change, education, new-product launches, religious movements... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment.

Seth Godin

You can fool all the people all the time if the advertising is right and the budget is big enough.

Joseph E. Levine

What’s the best way to ensure your small business makes a profit? Without a doubt, it’s to keep your overhead costs low, and maximize your sales per marketing dollar.

Kevin J. Donaldson

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers.

Karen Karbo

Marketing is like sex—if you have to pay for it, you're doing something wrong

John Edson

advertising is the price you pay for having unremarkable product or service

John Edson

What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.

Chris Anderson

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to.

Chris Anderson

The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data.

Chris Anderson

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Chris Anderson

... the emerging digital entertainment economy is going to be radically different from today's mass market. If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches. For too long we've been suffering the tyranny of lowest-common-denominator far, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.

Chris Anderson

The ability to represent failure as success would become an Agency tradition.

Tim Weiner

Word-of-mouth marketing is the best form of Free promotion

Bernard Kelvin Clive

It used to be said "Build it and they will come," now it is "Build it and bribe them in".

Bangambiki Habyarimana

Networking is not a part-time or occasional exercise. Everywhere we go, we haven an opportunity to network with others.

Timothy M. Houston

An undiscovered genius has no value in the marketplace

Bernard Kelvin Clive

Embracing your authentic self is medicine for the soul.

April WIlliams

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer

Timothy M. Houston

Many business people end up being relationship rich, and referral poor.

Timothy M. Houston

The smart business person sees an opportunity to generate referrals by collaborating with their competitors.

Timothy M. Houston

Let 'the cause' become the 'because' – the reason – for people to do business with and to refer business to you

Timothy M. Houston

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

Bernard Kelvin Clive

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

Gregory V. Diehl

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak.... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come.

Chris Anderson

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Ben Goldacre

A Brand is what a Business/Person does… a Reputation is what people Remember and Share.

Ted Rubin

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Seth Godin

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Marketing Quotes - Page 2

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