Marketing Quotes

An advertising campaign should be timely.A branding campaign should be timeless.

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

Terry Pratchett

What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.

Neal Stephenson

Are you ready to get BOLD?

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we are familiar enough with the nature of American salesmanship to know that it will be done in the name of the starving millions, in the name of liberty, justice, democracy, and brotherhood, and to free the world from communism. We must, I think, be prepared to see, and to stand by, the truth: that the land should not be destroyed for any reason, not even for any apparently good reason. We must be prepared to say that enough food, year after year, is possible only for a limited number of peaople, and that this possibility can be preserved only by the steadfast, knowledgeable care of those people.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Walter Isaacson

Service Marketing delivers when great communication meets great service design.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it.

Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box of Spic and Span.

Mary Potter Kenyon

Sex doesn't sell anything other than itself

Martin Lindstrom

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Malcolm Gladwell

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

90 percent of all Gillette shavers are bought by women for the men in their lives

Martin Lindstrom

Piracy is the new radio.

Tycoon had a peddler's talent for using words to redefine reality.

In the innovation age customer experience is key. Your impression defines their expression

Sell it, don't Smell it.

Amandeep Singh Malik

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep.

Erica Bauermeister

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality.

Celso Cukierkorn

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

Jennifer L. Pozner

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.

Marc de Swaan Arons

Websites promote you 24/7: No employee will do that.

great web design without functionality is like a sports car with no engine.

websites should look good from the inside and out

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

a website without SEO is like a car with no gas

running a business without marketing will kill it

Content Is King, Distribution is Queen

Andrea Febbraio

The future of branding is marketing with people, not at them.

A business without marketing is dead.

A platform is what defines your visibility with your audience.

Geraldine Solon

advertising produces familiarity which produces sales

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Some will, some won't. Look for the ones who will.

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

Relationships are the currency of business.

People buy for their reasons, not yours.

Creating something is only half the battle. The other half is finding people who care about it.

Top of mind means tip of tongue.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

The future will look futuristic only because we will be trying to make it look futuristic.

Anonymous

Products are made in the factory, but brands are made in the mind

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.)

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Better to be known for something than be forgotten for nothing.

Marketing shouldn't feel like marketing. It should feel like a story.

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations.

Carl William Brown

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.

Malcolm Gladwell

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell

In the six degrees of separation, not all degrees are equal.

Malcolm Gladwell

Marketing is about spreading the love.

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