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The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
Neil Postman
Them Frenchies!’ ‘Unchristian, that’s what I call ’em,’ responded Mr. Stubbs severely. ‘I fair compassionate that wench.
Georgette Heyer
Why, these men would destroy the Bible on evidence that would not convict a habitual criminal of a misdemeanor. They found a tooth in a sand pit in Nebraska with no other bones about it, and from that one tooth decided that it was the remains of the missing link. They have queer ideas about age too. They find a fossil and when they are asked how old it is they say they can't tell without knowing what rock it was in, and when they are asked how old the rock is they say they can't tell unless they know how old the fossil is.
William Jennings Bryan
Someone. Everyone. Anyone. No-one. One. One can't be everyone, but there isn't more than one everyone, at the same time. And at the same time no-one can't be someone, but anyone can be one, and also anyone can be a no-one. To sum up - everyone is someone, and any-one becomes a no-one if you divide the one part long enough by every part of every-one, so in conclusion, I have no idea what I’m talking about, basically.
Will Advise
I'll make a book on learning how to be a complete moron someday, and I'm sure no one will buy it, because everyone will have mastered that already by the time I gather enough moronism to process it into digestible upgrade instructions for your average village cyborg-idiot.
Will Advise
Idiots are of two kinds: those who try to be smart and those who think they are smart.
Raheel Farooq
But it is infamous that they have not told you!’ declared Eustacie. ‘Je n’en reviendrai jamais!’‘If it’s all the same to you, miss, I’d just as soon you’d talk in a Christian language,’ said Mr. Stubbs.
Georgette Heyer
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