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People relate to people, and if your brand feels like people, they’ll relate to you, too.
Laura Busche
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Laura Busche
Your brand story’s “happily ever after” involves open wallets.
Laura Busche
All human aspirations are opportunities for brands to build relationships.
Laura Busche
You can't force creatives into a box. If you try, they'll no longer be creative. And no one will want your box.
Ryan Lilly
The problem with your company is not the economy, it is not the lack of opportunity, it is not your team. The problem is you. That is the bad news. The good news is, if you're the problem, you're also the solution. You're the one person you can change the easiest. You can decide to grow. Grow your abilities, your character, your education, and your capacity. You can decide who you want to be and get about the business of becoming that person.
Dave Ramsey
I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.
Laura Busche
So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.
Laura Busche
The goal is to build a profitable business, not maintain an expensive hobby that will leave you in the poorhouse.
Dawn Fotopulos
Whatever business you have, if you truly believe in what you’re doing, you’re capable of going any place and doing anything. Pursue Your Dreams!
Rachel A. Olsen
Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.
Laura Busche
Entrepreneur, if you're going to start up, make sure you start up with excellence in mind
Onyi Anyado
Entrepreneur, your last 20 tweets has to be about your brain, brand and business.
Onyi Anyado
If you're not called crazy when you launch something new, it means you're not thinking BIG enough.
Linda Rottenberg
Success is a journey. The best form of transport is Happiness.
Roy Smoothe
Entrepreneurs pay the price of a road less traveled, while everyone else takes the freeway and perpetually misses their own exit.
Ryan Lilly
There's nothing wrong with staying small. You can do big things with a small team.
Jason Fried
I believe a leader is inspired by his/her team to lead them.
Unarine Ramaru
Unlike sport in business the win-win is the best possible score
Rasheed Ogunlaru
If you don't get any motivation from your team, there is nothing wrong with those you lead but your form of leadership.
Unarine Ramaru
Age did not have to prohibit or inhibit a woman’s ability to make money or a living. Age did not diminish a woman’s usefulness as a self-employed person or entrepreneur. Age did not limit the ways in which a woman made money through self-employment or entrepreneurship.
Robin Caldwell
Entrepreneur, noun: someone who takes calculated risks to add value to wider society with the hope of making money and building wealth
M. James Airey
Catch a customer with emotion and you will have a customer for a day; but, capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when it comes to business. That is what timelessness is made of! At the end of the day, the question is, “Do you want to build a good hut for a day or do you want to build a good fortress for a lifetime?” Quality, value, understanding the needs of your clientele— that’s how you build a legacy. Connect with people, because you can never underestimate just how many people out there are yearning for any form of good interpersonal connection that they can find and when you can provide that as a brand name, you can allow the person behind your business to shine through. That’s how timelessness is created. It’s not created by luring people into a myth; it’s created by making connections, by remembering people’s names, by being genuinely interested in everybody.
C. JoyBell C.
You have to work on the business first before it works for you.
Idowu Koyenikan
Business is about creating VALUE for people. And earning money is the OUTCOME of creating value for people!
Kevin J. Donaldson
Even the richest person, provided the riches comes from mutually beneficial exchange, does not need to give anything "back" to the community, because this person took nothing out of the community. Indeed, the reverse is true: Enterprises give to the community. Their owners take huge risks, and front the money for investment, precisely with the goal of serving others. Their riches are signs that they have achieved their aims.
Jeffrey Tucker
You NEED to learn how to fly before you learn how to land and you MUST learn how to land before you start flying.
Samer Chidiac
Answers are free, mistakes are costly.
Danielle Tate
Before you start any business, you need to get your target audience down pat. Who do you want to serve? Who will your product/service benefit the most? Don’t worry about the rest.
Kevin J. Donaldson
Most startups eventually pivot to adjust to what the market is telling them.
Alejandro Cremades
If you stop fighting for what you want, what you don't want will automatically take over
Gordon Attard
Proper research into organization of interest is a step to getting there.
Chidi Prosper Agbugba
Any family without an entrepreneur has a limited hope.
Auliq-Ice
Entrepreneurship is like a weighing machine whose load content should tilt towards passion to solve a pressing need, more than passion to make money.
Auliq-Ice
Entrepreneurship is all about making life easier for humanity, while money becomes a bye-product.
Auliq-Ice
The more ethical and honest your business is, the harder it is to make money. And you have to understand this going in: when you start a business, being good and moral and ethical and, you know, legal… means you will make less money than someone who simply does not give a fuck.If you’re wondering where all this is going, the point to all this is to hammer into your skull the blunt reality that you and your new business are indistinguishable from the worst examples of the industry, and nobody cares.
Caliban Darklock
When I was bartering to gain clients, I was self-sabotaging my business. I wasn’t making money, and the promised “exchange of advertising” wasn’t helping to grow my business.
Kim Beasley
What are you doing to serve your customers a little more every day?
John Di Lemme
Commitment shows up before results do!
John Di Lemme
If you don't have paying customers, you have a hobby.
Miles Anthony Smith
If you don't appreciate your customers, someone else will.
Jason Langella
As an entrepreneur you own your business, you expand your brand, you increase your impact, you live with no excuses, and you enjoy your intentional growth daily.
Farshad Asl
Thanks God that he created me dumb and crazy enough to believe that I can create and invent in other than what i studied in and what they want me to be.
Hisham Fawzi
A great Country is not the Country with a great population,but a Country with a great number of persons that believe in entrepreneurship.
Auliq-Ice
The difference between companies that make $100,000 vs those that make $1bn dollars within the same industry is paying attention to detail.
Lovemore Chirombo
We can be competitive and aim to destroy our opponent or competition, but we can still respect our rivals and even be friends.
Ben Tolosa
Convictions in our ideas is dangerous not only because it leaves us vulnerable to false positives, but also because it stops us from generating the requisite variety to reach our creative potential.
Adam Grant
Developing a business depends on many factors. But you should basically understand the exchange between value. In other words, you must provide value to receive equal value. If you look at single people, you can see that they can’t provide any value – they don’t smile, dress, talk or behave in a way that makes others want to spend time, much less a life, with them. Relationships and Business are not much different. In a business, people know that appearance and the way you talk to a costumer is as important as the value of your product, and that’s why brands sell, even when their products have no quality. For example, in shopping malls you can see shops packed with people buying clothes that have no value and will be ruined or out of fashion very soon, because the brand is selling an image, not quality anymore. China, on the other hand, managed to compete in the world markets by reducing price over quality, and is now paying the price of a very bad reputation, as most people don’t trust Chinese brands anymore. This is already impacting the economy, so I don’t know what will happen in the next years. It’s all in the hands of the politicians and the internationalization of the companies. Actually, that’s why this Chinese government sends its companies to other countries. And yet, I just said this to explain the relation between value and product. But here’s another. I tried to share what I know about Learning with Teachers, Parents and Psychologists, and nobody cared. Besides, what I earned in helping children with learning disabilities was a very low payment, and I had to quit that as I couldn’t afford to pay an apartment and daily expenses with such job. However, there are people making thousands of dollars with drugs that have no effect, toilets for cats and pet-rocks. In other words, is never about what the world needs but what the world wants.
Samuel River
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Laura Busche
Social Media= Business. Period.
Gary Vaynerchuk
Being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
Gary Vaynerchuk
Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.
Laura Busche
Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
Laura Busche
Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
Laura Busche
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
Laura Busche
Good is the enemy of great
Jim Collins
If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.
Laura Busche
Do not confuse location with direction. Location is where you are, direction is where you are going.
Laura Busche
Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.
Laura Busche
I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.
Laura Busche
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