Efficacy Quotes

I would tell young journalists to be brave and go against the tide. When everyone else is relying on the internet, you should not; when nobody's walking, you should walk; when few people are reading profound books, you should read. ... rather than seeking a plusher life you should pursue some hardship. Eat simple food. When everyone's going for quick results, pursue things of lasting value. Don't follow the crowd; go in the opposite direction. If others are fast, be slow. -- Jin Yongquan

I think journalism anywhere should be based on social justice and impartiality, making contributions to society as well as taking responsibility in society. Whether you are capitalist or socialist or Marxist, journalists should have the same professional integrity. --Tan Hongkai

I used to think the most important thing for a reporter was to be where the news is and be the first to know. Now I feel a reporter should be able to effect change. Your reporting should move people and motivate people to change the world. Maybe this is too idealistic. Young people who want to be journalists must, first, study and, second, recognize that they should never be the heroes of the story. ..A journalist must be curious, and must be humble. --Zhou Yijun

I think that of all the principles for journalism, the most important is to complicate simple things and simplify complicated things. At first sight, you may think something is simple, but it may conceal a great deal. However, facing a very complex thing, you should find out its essence. -Jin Yongquan

Media work needs ideals. Maybe thirty years from now, after I retire, I'll see the media mature and make the transition from political party, interest group, and corporate to truly public. But over the next ten years, the encroachment of commercialism and worldliness will loom much larger than the democratization we imagine. -Jin Yongquan in China Ink

Monsters that live under children's beds have power only because of the child's ignorance. Thus the nonexistent becomes efficacious.

The death of Christ is their meritorious cause; the Spirit of God and his effectual grace their efficient, working instrumentally with power by the word and ordinances.

John Owen