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Falling has become far more terrifying to me than rising.
Chris Murray
Until you take the first step forward, failure remains reassuringly impossible.
Chris Murray
No one can mock your meagre achievements or inability to accomplish the simplest of tasks, if they remain figments of your imagination. You can revel, again and again, in the glory of a fairy tale doomed never to appear in reality.
Chris Murray
As soon as I can find the courage to put my plans to action, I will turn from being a “maybe man” into someone whose future success lies completely in his own hands.
Chris Murray
Don't allow your imagination to colour events as lesser men would, and see movement in motionless things.
Chris Murray
All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt.
Chris Murray
When things get tough, remember this mariner’s star. Bring to mind that everything external is designed as a challenge. A test sent to ensure you are actually worthy of acquiring your goal and reward. Recognise them as such and you will always find a way to go through, go round, or ignore them as required.
Chris Murray
Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination.
Chris Murray
You see continuous movement is the important thing here. Those who remain in one position and then lie to themselves about their progress are the ones in real trouble.
Chris Murray
You may have an overall target to achieve with each prospect, but if you are going to have an ideal outcome for each call, should you not also have a tolerable outcome to fall back on? Something you are willing to put up with if things don't go completely to plan, but something that still moves things forward ever so slightly?
Chris Murray
Currently, you are approaching each opportunity with a single possible outcome and when that doesn't happen you fool yourself that there was nothing more that you could have done.
Chris Murray
The future is a fabulous place to bury your success.
Chris Murray
Ready? No one is ever ready, my boy. But some do what they plan to do and some never will. The difference between the two is that the first group understand that they need to start somewhere, so they do so. Straight away
Chris Murray
And by making that plan you have differentiated yourself from more than ninety percent of the population. You are one of the few, who has a clear direction, a decisive plan of action.
Chris Murray
You can’t plough a field by turning it over in your mind. Either you get out there and plough it or it doesn’t get done.
Chris Murray
Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses
Chris Murray
The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it.
Chris Murray
It has nothing to do with the time being right or wrong. Storms just happen.
Chris Murray
A gentleman of ambition is aware of the people he wishes to be associated with both socially and commercially. He knows that moving through different levels of society is akin to stepping through different rooms in an enormous house, each door leading to a grander environment than the last. He may, of course, settle for the comfort of any room he reaches. Alternatively, he may continue through successive doors to surround himself with even greater fineries and riches.
Chris Murray
And so it must be with the energy you muster for your own work. Get out there and convert the unconverted. Save them all from the charlatans and the nearly-men.
Chris Murray
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
Chris Murray
Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied.
Chris Murray
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Chris Murray
You should feel so driven to help the world that it would weigh you down if a single person received anything but the best.
Chris Murray
From today onward, you will learn how to become evangelical about the many ways you help people.
Chris Murray
His belief is so passionate that it fills him with the burning desire to share his fabulous news with anyone who will listen. He is concerned that it is us that might be missing out, not him. His faith in a single road to salvation and paradise is so intense, that it would be ungodly not to share the good news with all those who are not aware.
Chris Murray
This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.
Chris Murray
We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.
Chris Murray
Where he comes from, the education he has received, his family history, his wealth, they matter not a jot, but the perception he conveys - that my, boy, is the key. If they believe he belongs - that he is part of the room - then he does, he is. And whichever room he is about to step into, then that is who he must become.
Chris Murray
If you honestly know how you help people, then you should become passionate about sharing it, spread the good news, give everyone a chance to share in the solutions that you can provide.
Chris Murray
You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect.
Chris Murray
Young man, your problem and the reason so many like you fail, is simply because you allow yourself to give up far too early.
Chris Murray
Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.
Chris Murray
Trust me. In a very short time, you will become sought out by those in your network. Initially for your sound advice, but soon after as a provider of service. Few people seek advice about a subject that doesn’t require a solution.
Chris Murray
Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.
Chris Murray
Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.
Chris Murray
In short, the difference between you and your doctor is that he has a well-designed reputation and you do not.
Chris Murray
If your doctor told you that you needed immediate surgery could you perform it yourself?
Chris Murray
Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission.
Chris Murray
Sometimes, if you get too close to a subject you can miss what’s most important.
Chris Murray
You look green, immature. A young boy playing at business, dressing up in the manner in which he believes an actual grown-up would. Your viewpoint of business attire is one of wide-eyed wonder from the nursery door.
Chris Murray
Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.
Chris Murray
It is your duty to save these prospects from that disappointment. Every potential customer, who misses out on what you have to offer, due to your lack of zeal or passion, every prospect who ends up with an excuse of an alternative from your lacklustre competition, should rest heavy on your conscience.
Chris Murray
Mark my words. Perception is reality and how someone perceives you is their reality.
Chris Murray
Most men have professions, yet few act like professionals.
Chris Murray
If you woke before dawn one morning with the formula for a vaccine, which would cure the most ghastly disease currently known to man, releasing millions from an agonising death, would you roll over and resume sleeping until daylight?
Chris Murray
There can be no success in sales without tenacity.
Chris Murray
In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong.
Chris Murray
I need a first-class reputation
Chris Murray
In this world there are those who enjoy giving people balloons and there are those who take great pleasure in popping them. And I wish to be remembered as being firmly in the first party.
Chris Murray
How we feel about those we give our business to is of vital importance.
Chris Murray
Who would be willing to put up with less than the desired result, if they could afford to have it done properly?
Chris Murray
The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price.
Chris Murray
You listen like an amateur and fool yourself into believing it is enough when it is not.
Chris Murray
Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.
Chris Murray
Reputation is the panacea for those who lack confidence in their own decisions.
Chris Murray
It saddens me to note that there will always be con artists and charlatans in the world. Men who aim to fool the public by clothing themselves in the robes of experts.
Chris Murray
Listening is a discipline. It’s all about being present at that moment in time.
Chris Murray
I want you to start realising how far away you are from being able to listen professionally.
Chris Murray
Like the evangelist, I will shine with the light I have been shown, recognise that I have the ultimate solution for all my prospects, nurture that feeling deep within, and repeat the words to myself every day, until there is no doubt in my mind that keeping such good news hidden would be the very worst type of sin.
Chris Murray
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