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The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.
Derek Thompson
It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong
Derek Thompson
It is an economic fact that predicting the future is most valuable when everybody things you are wrong.
Derek Thompson
This sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson
People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.
Derek Thompson
When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.
Derek Thompson
It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.
Derek Thompson
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.
Derek Thompson
Quality, it seems, is a necessary, but insufficient attribute for success.
Derek Thompson
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