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Good is the enemy of great
Jim Collins
If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.
Laura Busche
Do not confuse location with direction. Location is where you are, direction is where you are going.
Laura Busche
CRM doesn't have to be hard, if you plan for how all the pieces will work together BEFORE you start your implementation.
Lars Helgeson
Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.
Laura Busche
I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.
Laura Busche
You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.
Laura Busche
Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.
Laura Busche
Yes, Pilcher was a money-man. They were a type. It was easy to spot them. You could always tell one by that cold fire in his eyes. It was not the hot fire of the man who would never interrupt a dream to calculate the risk, but the cold fire of the man whose mind was geared to the rules of the money game. It was a game that was played with numbers on pieces of paper … common into preferred, preferred into debentures, debentures into dollars, dollars into long-term capital gains. It was the net dollars after tax that were important. They were the numbers on the scoreboard, the runs that crossed the plate, the touchdowns, the goals. Net dollars were the score markers of the money-man’s game. Nothing else mattered. A factory wasn’t a living, breathing organism. It was only a dollar sign and a row of numbers after the Plant & Equipment item on the balance sheet. Their guts didn’t tighten when they heard a big Number Nine bandsaw sink its whining teeth into hard maple. Their nostrils didn’t widen to the rich musk of walnut or the sharply pungent blast from the finishing room. When they saw a production line they looked with blind eyes, not feeling the counterpoint beat of their hearts or the pulsing flow of hot blood or the trigger-set tenseness of lungs that were poised to miss a breath with every lost beat on the line
Cameron Hawley
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
Laura Busche
Synergy without strategy results to waste of energy.
Ogwo David Emenike
I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.
Laura Busche
Time cannot be managed. It’s going to pass you by, whether or not you are trying to manage it.
Amber Hurdle
Time management is reactive, whereas time strategy is proactive.
Amber Hurdle
Batching or “bucketing” your tasks is ripping the Band- Aid off whenever you have to deal with ongoing activities.
Amber Hurdle
Bucketing your time or your tasks keeps you in the zone.
Amber Hurdle
Raise your hand if your calendar ever makes you feel the need for an oxygen mask!
Amber Hurdle
I call dealing with your calendar the “calendar boogie” because you seriously have to dance around to pull it alltogether.
Amber Hurdle
I’m telling you that responsibly applying time strategy and proactively leveraging your calendar is the dumb ol’ secret to seeing your dreams come true.
Amber Hurdle
With a strong personal brand, you become the only option in the eyes of your ideal customer.
Amber Hurdle
Your culture is the birthplace of your brand.
Amber Hurdle
Service standards create the standard of expectation that you and all team members follow when interacting with customers.
Amber Hurdle
Only you can create bold goals that attract success for your business as you use your God-given gifts to serve others.
Amber Hurdle
Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.
Amber Hurdle
Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.
Amber Hurdle
The thing is, If you try to market to everyone, then you successfully market to no one.
Amber Hurdle
If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.
Amber Hurdle
Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.
Amber Hurdle
An entrepreneur is someone who is the king of his business one day and its slave the next.
Ajeet Sharma
As Herb Kelleher of Southwest Airlines succinctly put it, 'Strategy, overdone; doing stuff, underdone'.
Carlo Ancelotti
No matter how big a company is, one has to always look at business basics.
Tarun Sharma
Online Faxing - A tool that does one thing and it does it well"-ifaxapp
Andy Fax
In looking at waste as an entirely modern, man-made idea, I stopped viewing garbage as garbage and instead slowly started to see it as a commodity.
Tom Szaky
That's the positive aspect of trade I suppose. The world gets stirred up together. That's about as much as I have to say for it.
Isabel Hoving
Any good business person applies financial discipline to everything they do. The movie business is and should be no different; I don't believe you have to sacrifice creativity to have business success. To the contrary, great art requires discipline.
Paula Wagner
People believe that through the American way of life they can work together to encourage wider ownership of economic activities. In this way, they believe they can develop an economy of abundance which will provide a maximum of security and freedom.
Murray D. Lincoln
Of course, clothes don't make the man, but they make all of him except his hands and face during business hours, and that's a pretty considerable area of the human animal. A dirty shirt may hide a pure heart, but it seldom covers a clean skin. If you look as if you had slept in our clothes, most men will jump to the conclusion that you have, and you will never get to know them well enough to explain that your head is so full of noble thoughts that you haven't time to bother with the dandruff on your shoulders...Appearances are deceitful, I know, but so long as they are, there's nothing like having them deceive for us instead of against us.
George Horace Lorimer
We wrote Shift Ahead to document how the smartest companies and organizations shift their strategiesin order to stay relevant in the face of swift and exponential changes in everything from technology tothe forces of globalization, from politics and culture, from consumer tastes to human behavior. Wewanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and theevolving requirements of their customers – given the barrage of evolving challenges.
Allen Adamson
Isn’t it obvious to an organization when a promise is becoming less meaningful to consumers? Couldn’t those organizations that did not successfully shift ahead see that consumers were losing interest? Sure, on Monday night everyone’s a professional quarterback and can tell you which of Sunday’s football plays were foolish, or made for the turning point in the game. Hindsight is always twenty-twenty. It’s foresight, seeing the red flags in advance of the risks, that makes the difference on the road to success. And, so before we get to anything else associated with the process of being able to shift ahead, we get to the red flags.
Allen Adamson
People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive audits, but that is because accounting is something that has become taken for granted.
Eric Ries
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
Amber Hurdle
Creating a plan to bring in more business in a way that does not ultimately support yourannual goals is fighting against yourself.
Amber Hurdle
If your plan is not working, pivot. If it is working, do more of it!
Amber Hurdle
The time to market yourself is all of the time.
Amber Hurdle
To set yourself up for success, you need to be real about what you can commit to consistently.
Amber Hurdle
Make no mistake: if you want to make it as an entrepreneur, you simply can’t do it on your own. This is a nonnegotiable!
Amber Hurdle
If you choose the right vendors, your collective and sincere motives should establish both trust & grace on both sides of the relationship.
Amber Hurdle
Remember that businesses are made up of humans like you. They aren’t going to be perfect and they willneed encouragement, clarification, and correction to deliver their best.
Amber Hurdle
Remember that businesses are made up of humans like you. They aren’t going to be perfect and they will need encouragement, clarification, and correction to deliver their best.
Amber Hurdle
Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.
Amber Hurdle
Walk a mile in your customers’ stilettos or loafers. Try to understand where they are in the moment.
Amber Hurdle
I pick my technology like I picked my husband. It has to complement, not complicate, my life.
Amber Hurdle
Negotation is a point of interection of common interest.
Sukant Ratnakar
Haji Ali taught me to...slow down and make building relationships as important as building projects.
Greg Mortenson
Business is not about negotations, its about mutually finding a point of balance where both parties find their objectives meeting.
Sukant Ratnakar
I am yet to meet the idiot at whose door success arrived as a direct result of his refusal to invest in the enterprise that made him rich.
Jonathan Wutawunashe
The most radical and far-reaching solutions often need rethinking of processes and deep questioning of the status quo-and these are hard.
Bill Price
Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away.
Marilyn Suttle
Your customers are responsible for your company’s reason for existing.
Marilyn Suttle
Delegating your accountabilities is abdication
Michael E. Gerber
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