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A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
David Brier
Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
David Brier
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.
David Brier
Having a me-too brand is a death sentence.
David Brier
Cookie cutters are for baking, not branding.
David Brier
And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
David Brier
Every crossroad in life has four options – quit, adapt, proceed, or accept, but quitting is a dead-end.
Sharon Nir
Instead of selling to your customers, help them buy.
Mahyar Mottahed
God wants you to begin to strategise, plan, draw out tactics, methodologies of how your business would take over that particular sphere of business where you are
Sunday Adelaja
The most successful businesses have leaders that see the correlation between customer service and sales… not as separate departments, but as complimentary components for growth.
Steve Maraboli
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
David Brier
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.
David Brier
What you hold in your consciousness tends to manifest—the inner game runs the outer game.
William A. Adams
If you want to break through to higher levels of performance, you must allow yourself to be restructured.
William A. Adams
What is my business in this? Oh yea, it is my business. It is not just my business, it is my calling.
Sunday Adelaja
The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
People aren't happy because they're successful. They're successful because they're happy.
Jeff Sutherland
I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.
Richard Branson
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
Businesses grow when they are well loved!
Blaze Lazarony
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.
David Brier
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
David Brier
History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.
David Brier
Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).
David Brier
If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
David Brier
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
Successful business is always almost dishonest
Bangambiki Habyarimana
I apologise, your Highness. Murder can be a painful business.
Joe Abercrombie
A man who wants to imitate the life of a woman will invariably do some mischief
Bangambiki Habyarimana
Conquer your customer as you would a woman
Bangambiki Habyarimana
The pitch we used to convince companies to spend $50 million bucks for one of our planes was that it wasn't simply a means of transportation; oh no - it was 'a productivity tool'. It allowed an executive to make good use of his travel time and a relaxed and refreshed executive could seal the deal much more effectively than his travel-worn counterpart. Yeah, right. You can always justify any obscene luxury on the grounds of productivity...
Joseph Finder
When truth and honesty is successfully intertwined into the business world of a nation, the result is a boost in commerce.
Sunday Adelaja
Every startup is a SME but every SME is not a startup.
Ookbee founder
You wouldn’t get in a car and drive around aimlessly, hoping to eventually arrive at a pleasant destination. So why would you even consider doing this for your business?
Koos Kruger
The smaller fry disappears while the bigger one still rules in the business world and also in other areas like politics.
Girdhar Joshi
I am Donna Julia. I like business related books. I like forex trading and have started trading with a group related to trading. you may visit
A. Zampolli
Business is about creating VALUE for people. And earning money is the OUTCOME of creating value for people!
Kevin J. Donaldson
Even the richest person, provided the riches comes from mutually beneficial exchange, does not need to give anything "back" to the community, because this person took nothing out of the community. Indeed, the reverse is true: Enterprises give to the community. Their owners take huge risks, and front the money for investment, precisely with the goal of serving others. Their riches are signs that they have achieved their aims.
Jeffrey Tucker
You NEED to learn how to fly before you learn how to land and you MUST learn how to land before you start flying.
Samer Chidiac
The world of business is becoming one of the great cathedrals of spirit. Businesses are becoming places in which meaning can be created, in which mutuality begins to happen. Business is the force in the world that is fulfilling every major value of the great spiritual traditions: intimacy, trust, a shared vision, cooperation, collaboration, friendship, and ultimately love. After all, what is love at its core? It is the movement of evolution to higher and higher levels of mutuality, recognition, union and embrace.
Marc Gafni
The thing about Web companies is there's always something severely fucked-up. There is always an outage, always lost data, always compromised customer information, always a server going offline. You work with these clugey internal tools and patch together work-arounds to compensate for the half-assed, rushed development, and after a while the fucked-upness of the whole enterprise becomes the status quo. VPs insecure that they're not as in touch as they need to be with conditions on the ground insert themselves into projects midstream and you get serious scope creep. You present to the world this image that you're a buttoned-down tech company with everything in its right place but once you're on the other side of the firewall it looks like triage time in an emergency room, 24/7. Systems break down, laptops go into the blue screen of death, developers miskey a line of code, error messages appear that mean absolutely nothing. The instantaneousness with which you can fix stuff creates a culture that works by the seat of its pants. I swear the whole Web was built by virtue of developers fixing one mistake after another, constantly forced to compensate for the bugginess of their code.
Ryan Boudinot
I had a vision and made it happen.- Christina Lari, Olivia & Owen
Holly Hurd
If we ask the right questions, we can change the world with the right answers.
Ogwo David Emenike
The efforts of a leader will be emulated. Depending on the quality of appointed leadership, this can be medicine or poison to a living business.
Steve Maraboli
In regards to life goals, you need to think about where you are now, and plot out where you want to be a year from now, two years from now, and then five years from now.
Auliq-Ice
You can't do it better without teamwork.
Ogwo David Emenike
What’s the best home-based business opportunity in the world today? Without a doubt, it’s network marketing. Like it or hate it, network marketing has created more millionaires than any other industry in history. There’s just one problem — it can be hard if you’re not used to it!
Kevin J. Donaldson
During the gold rush its a good time to be in the pick and shovel business
Mark Twain
Some business coaches may disagree with me, but I wholeheartedly teach my community to start businesses around what you love doing.
Kevin J. Donaldson
Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute toyour company’s brand reputation.
Elaine Fogel
Whilst I could not think of any man whose spirit was, or needed to be, more enlarged than the spirit of a genuine merchant. What a thing it is to see the order which prevails throughout his business! By means of this he can at any time survey the general whole, without needing to perplex himself in the details. What advantages does he derive from the system of book-keeping by double entry? It is among the finest inventions of the human mind; every prudent master of a house should introduce it into his economy.
Johann Wolfgang von Goethe
Even when the economy isn’t doing so well, people will still need good products and services. When you build a business around products and services that people will always need, then find innovative ways to let it run on autopilot while you grow it, then that’s a sure recipe for wealth.
Kevin J. Donaldson
Too much profit is being made at the expense of unsuspecting patients.
Melissa Cady
What is rational in the practice of thoughtful medicine is impractical for the system.
Melissa Cady
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