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If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.
Ryan Lilly
For a case study in personal branding. Google “Jarod Kintz.” He’s kind of a big deal.
Ryan Lilly
Sensible brands lend themselves to all of the senses.
Ryan Lilly
Without sense of purpose and clear direction of your life, you will only be building a fake brand of you
Bernard Kelvin Clive
You and your brand are as good as the value you bring to the marketplace
Bernard Kelvin Clive
In this era where you can be anything you want to be, it is very alluring to miss the most important mark in life - fulfillment and meaning; Remember that, what you can do may not be necessarily what you are called to do
Bernard Kelvin Clive
The future belongs to those who are building brands now, for they will be sought-after.
Bernard Kelvin Clive
Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value
Bernard Kelvin Clive
The function of advertising is simply to promote and sustain competitive advantage for brands.
John Hegarty
Don't beg for platforms, build your platform.
Bernard Kelvin Clive
In a competitive crowded world market, it's the well positioned brands that Stands Out!
Bernard Kelvin Clive
Personal brands have become anvils on which great businesses are forged
Bernard Kelvin Clive
Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.
Bernard Kelvin Clive
Beautiful mosaics are made of broken or torn material. The most spectacular personal brands are compilations of the same.
Ryan Lilly
Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.
Tom Hayes
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