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To create growth in business, you must control your branding, marketing, and lead generation.
Edwin Dearborn
Considered your brand a life experience.
Daniel C. Felsted
A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.
Daniel C. Felsted
The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!
Daniel C. Felsted
What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,
Anne Elizabeth Moore
Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.
Amber Hurdle
Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
Loren Weisman
If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?
Loren Weisman
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
Paul M. Rand
The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.
Paul M. Rand
You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets.
Bernard Kelvin Clive
Great brands listen, learn and then leverage
Bernard Kelvin Clive
People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors
Bernard Kelvin Clive
Everything that happens now in the online world is part of a conversation.
David Amerland
Concerning Social Media and Banding, You don't build permanent structures on a rented land.
Bernard Kelvin Clive
Branding is not just about social media
Bernard Kelvin Clive
Don’t just be selling, be connecting
Bernard Kelvin Clive
Content is not king – relevant, timely and authentic content is king
Bernard Kelvin Clive
If you don't stay relevant you will be relegated
Bernard Kelvin Clive
Be wary of what you do with the attention social media gives you
Bernard Kelvin Clive
In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible
Bernard Kelvin Clive
When you are your authentic self, you fulfill the possibilities that dwell inside your soul.
April WIlliams
Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Loren Weisman
You are your first cheerleader and business promoter
Bernard Kelvin Clive
Since your habits and hygiene will all help you feel great, look great, and improve the quality of your life, isn’t it worth your effort to make them a part of your reality?
Susan C.Young
Punctuality has been called a “homely, but solid virtue.” Although it is not fancy, it is a strong reflection of a person’s character.
Susan C.Young
Arriving on time for your engagements demonstrates preparation, respect, integrity, and enthusiasm, all of which serve to make a positive impression on the people whom you are meeting, especially when they are depending on you—or paying you!
Susan C.Young
When you have scheduled an appointment, or have made a commitment, you have essentially made a promise. Keep your promises. Being punctual demonstrates your consideration for others and that you can be depended upon.
Susan C.Young
Be on time! If you have a 15-minute appointment—keep it at fifteen minutes unless there is mutual agreement to continue.
Susan C.Young
When beginning a conversation, ask the other person, “Do you have time to speak right now?” If they say no, you can say, “I have some valuable information to share with you. What time would work best for you?
Susan C.Young
No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.
Auliq-Ice
An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.
Kytka Hilmar-Jezek
If a great mansion is located in a wrong environment, it loses its real value! So it is, when a great and true genius fails to get the right stage, its real value is least seen!
Ernest Agyemang Yeboah
92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.
Paul M. Rand
For many people and companies, the only place they are seen by others "in person" is on the Internet. Having a stand-out, consistent brand is imperative.
Susan C.Young
Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.
Susan C.Young
The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.
Susan C.Young
Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.
Susan C.Young
The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.
Susan C.Young
Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.
Susan C.Young
To help get your creative juices flowing, you might look online at lists of the "best taglines ever." Their branding ideas are genius and may be just the catalyst you need to activate your awesome!
Susan C.Young
How you accessorize your wardrobe can transform the plainest outfit into a dazzling, unforgettable impression. It can be the mark of your own unique style, an extra splash of fashion, or an expression of your mood.
Susan C.Young
Do your clothes make you feel happy, beautiful, comfortable in your skin, handsome, confident, or powerful?
Susan C.Young
Which outfits do you get the most compliments on when you are wearing them? What colors make you feel healthy, vibrant, and alive?
Susan C.Young
Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.
Susan C.Young
You can be dressed to the nines and have it all going on, but if you don’t have shoes to support your look, they can be your undoing. Your shoes should be appropriate, clean, polished, and maintained if you want to make a great impression and fortify your credibility. If your shoes are scuffed, dirty, or worn, clients may wonder what other details you’ve neglected to attend to.
Susan C.Young
Is YOUR brand consistent and congruent with your desired outcomes?
Susan C.Young
Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?
Susan C.Young
Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the needle in the direction of your dreams and create a brand that best represents you.
Susan C.Young
You can re-design your life, learn a new skill, update your appearance, offer a new service, or even change your attitude.
Susan C.Young
You can always create the space to Review, Redo, and Renew as I teach in my book Release the Power of Re3. If you feel it is time to refresh your brand, take a moment to rethink your relevance and apply my 3-step formula.
Susan C.Young
How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can you be heard above the noise? “What is your personal branding that makes you special, unique, individual, and memorable?
Susan C.Young
What helps people identify your Super Powers? Instead of hiring a personal PR firm to identify and promote your personal brand, ask yourself what strengths you want to be remembered by.
Susan C.Young
A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.
Susan C.Young
Take a searching inventory of your speech, habits, behaviors, appearance, hobbies, preferences, talents, and products. The key is what makes you distinct and unlike others.
Susan C.Young
Redesign, renew, and recharge your brand.” Decide what value you bring to others and give it.
Susan C.Young
Color is one of the most important and distinctive elements in enhancing your image. Wearing the colors which are best matched to your personality, energy, skin tone, hair color, and body type will make you look healthier, more vibrant, confident, successful, and approachable.
Susan C.Young
The times, they are a-changing! What was once defined by tradition, respect, and custom has evolved into a relaxed and casual society. What is acceptable and normal today would never have been permitted in the past.
Susan C.Young
Is your appearance representing you well and helping you achieve the results you desire or could you use a style makeover?
Susan C.Young
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