Branding Quotes - Page 2

Stand out or Fade out! for ‘me-too’ Brands have a shorter shelf life

Bernard Kelvin Clive

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.

If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.

Never let them give you their own branding upon your name, brand yourself to avoid being falsely branded.

Embody the Unique Value Proposition through a consistent brand system

Fernando Rodriguez

To reimagine IT, IT branding needs to be part of IT transformation effort.

Pearl Zhu

We are addicted to attention, but when it comes to paying attention, we are not accessible.

Alin Sav

Brands and customers alike, do evolve

Bernard Kelvin Clive

Don’t just do the obvious and predictable stuff, be remarkable!

Bernard Kelvin Clive

Branding is to constantly create a perception in the mind of consumers that there is no product like yours

Bernard Kelvin Clive

Man is a social being; it’s not surprising we love social proofs, it sells brands fast

Bernard Kelvin Clive

Either you follow-up or you fold-up

Bernard Kelvin Clive

Personal brands have become anvils on which great businesses are forged

Bernard Kelvin Clive

Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre

Bernard Kelvin Clive

Without differentiation you have no brand

Bernard Kelvin Clive

Make your brand memorable or risk fading out!

Bernard Kelvin Clive

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

Bernard Kelvin Clive

Lack of credibility slays your character

Bernard Kelvin Clive

Your WHY for your BRAND is more important than the HOW.

Bernard Kelvin Clive

Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it

Bernard Kelvin Clive

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Richard Branson

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Woodrow Phoenix

I put the bra in brand, and I top it!

Natalya Vorobyova

We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.

The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

Israelmore Ayivor

You can’t afford not to manage your brand.

Daniel C. Felsted

Branding is a verb, ya heard? Now get out there and BE your brand.

Catrice M. Jackson

Take your feet of of the brakes, push the pedal, give yourself the green light and be unstoppable.

Catrice M. Jackson

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Beautiful mosaics are made of broken or torn material. The most spectacular personal brands are compilations of the same.

Don’t rush to rise to fame, lest you will be lashed in shame

Bernard Kelvin Clive

Are you ready to get BOLD?

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Walter Isaacson

Sex doesn't sell anything other than itself

Martin Lindstrom

90 percent of all Gillette shavers are bought by women for the men in their lives

Martin Lindstrom

The future of branding is marketing with people, not at them.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Better to be known for something than be forgotten for nothing.

Marketing shouldn't feel like marketing. It should feel like a story.

The Best Marketing Is Education!

To win at semantic search you need more people than are on your payroll.

Word-of-mouth marketing is the best form of Free promotion

Bernard Kelvin Clive

An undiscovered genius has no value in the marketplace

Bernard Kelvin Clive

Embracing your authentic self is medicine for the soul.

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

Bernard Kelvin Clive

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

Gregory V. Diehl

A Brand is what a Business/Person does… a Reputation is what people Remember and Share.

Ted Rubin

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

Catrice M. Jackson

Be sensational, be surprising, and be remarkable. Activate your star power!

Catrice M. Jackson

What you say is not as important as who you are when you're saying it.

If your brand isn't visible, it won't be viable.

Catrice M. Jackson

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

Catrice M. Jackson

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

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