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Image of the quote is loading... SaveSave Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used

Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used “to tell” at all.

Umberto Eco
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You are always born under the wrong sign, and to live in this world properly you have to rewrite your own horoscope day by day.
Umberto Eco
The point is that newspapers are not there for spreading news but for covering it up. X happens, you have to report it, but it causes embarrassment for too many people, so in the same edition you add some shock headlines - mother kills four children, savings at risk of going up in smoke, letter from Garibaldi insulting his lieutenant Nino Bixio discovered, etc. - so news drowns in a great sea of information.
Umberto Eco
A conversation between Adso and William -You understand, Adso, I must believe that my proposition works, because I learned it by experience; but to believe it I must assume there are universal laws. Yet I cannot speak of them, because the very concept that universal laws and an established order exist would imply that God is their prisoner, whereas God is something absolutely free, so that if He wanted, with a single act of His will He could make the world different.""And so, if I understand you correctly, you act, and you know why you act, but you don't know know why you know that you know what you do?"I must say with pride that William gave me a look of admiration. "Perhaps that's it. In any case, this tells you why I feel so uncertain of my truth, even if I believe in it.
Umberto Eco
It's not the news that makes the newspaper, but the newspaper that makes the news.
Umberto Eco
And in that moment I experience a revelation.I realize now that it was a painful sense that the world is purposeless, the lazy fruit of a misunderstanding, but in that moment I was able to translate what I felt only as: "God does not exist.
Umberto Eco
So, Colonna, please demonstrate to our friends how it's possible to respect, or appear to respect, one fundamental principle of democratic journalism, which is separating fact from opinion. ...''Simple,' I said. 'Take the major British or American newspapers. If they report, say, a fire or a car accident, then obviously they can't indulge in saying what they think. And so they introduce into the piece, in quotation marks, the statements of a witness, a man in the street, someone who represents public opinion. Those statements, once put in quotes, become facts - in other words, it's a fact that that person expressed that opinion. But it might be assumed that the journalist has only quoted someone who thinks like him. So there will be two conflicting statements to show, as a fact, that there are varying opinions on a particular issue, and the newspaper is taking account of this irrefutable fact. The trick lies in quoting first a trivial opinion and then another opinion that is more respectable, and more closely reflects the journalist's view. In this way, readers are under the impression that they are being informed about two facts, but they're persuaded to accept just one view as being more convincing.
Umberto Eco
But chance has a taste for conspiracy.
Umberto Eco
The excluded when on living on the fringe, like lepers, of whom true leper are only the illustration ordained by god to make us understand this wondrous parable, so that in saying “lepers” we would understand “outcast, poor, simple, excluded, uprooted from the countryside, humiliated in the cities” but we did not understand; the mystery of leprosy has continued to haunt us because we have not recognized the nature of the sign. Excluded as they were from the flock, all of them were ready to hear, or to produce, every sermon that, harking back to the words of Christ, would condemn the behaviour of the dogs and shepherds and would promise their punishment one day. The powerful have always realised this. The recovery of the outcasts demanded a reduction of the privileges of the powerful, so the excluded who became aware of their exclusion had to be branded as heretics, whatever their doctrine. This is the illusion of heresy. Everyone is heretical, everyone is orthodox. The faith a movement proclaims doesn’t count: what counts is the hope it offers.
Umberto Eco
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