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Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department – or any other ‘department,’ come to that. Organizational ghettoes do not create vibrant world-changing brands.
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department – or any other ‘department,’ come to that. Organizational ghettoes do not create vibrant world-changing brands.
